The Ford F-150: Sure You'll Kill Somebody, but you'll be fine!

Every once in a while, I see a commercial that makes me really, REALLY angry. Here's one from our friends at Ford:

"...Because you're going to eat a Cheeseburger while you drive...." (we see our typical twentysomething asshole jamming food into his face and paying only the most casual "attention" to the road he's cruising down.)

"....Because you are going to talk on your cellphone while you drive...." (we see the same guy blathering away on the little box jammed up against his cheek, barreling down the highway without a care in the world.)

".....we've introduced the Ford F-150, the Safest Truck in the World." The Ford F-150 has a massive, heavy steel skeleton, drivers and passenger side air bags, blah blah blah.

Oh, that's awesome. So no worries for this prick- he's going to mow down someone in a lesser car while tweeting that he just passed Exit 30B on the Beltway, but he'll be just fine. He'll sideswipe a van while trying to dig out the last french fry from the bottom of the bag, but he'll be unscathed, thanks to that awesome heavy steel cage he's got surrounding his precious self. And the people he kills through his self-centered cluelessness? Well, they should have bought a Ford F-150 or stayed the hell off the highway, I guess (It IS Ford Truck Month, you know.)

Great message, Ford-- Go ahead and drive like a clueless prick who owns the road. You won't suffer any physical consequences if you do it in this reinforced tank. That cry of terror you heard as you bounced your Ford Fuckmobile off the Honda trying to pass? Don't worry your empty little head about it.

"It's crazy out there," the commercial concludes. It sure is, Ford. And you are not helping.

The Garmin Nuvi Phone and Blackberry: United Together to Destroy Civilization

As anyone who has been reading this blog for any time at all knows, Cell Phone commercials are the bane of my existence. I think that most people who own and use cell phones are already clueless, inconsiderate assholes, but if they behave the way they are told they should behave by cell phone commercials, I think it will be time for Western Civilization to basically call it a day.

Garmin has gotten into the biz with it's Nuvi phone. I like Garmin- I have a Forerunner for my wrist to wear when I hike (Harpers Ferry this weekend- amazing weather and views!) and a Nuvi in my car because my sense of direction is, frankly, pitiful. But the way they sell their phone is just repulsive- squeaky, way-too-excited girl tells us "with my Nuvi, everywhere I go, I feel like a local!" (because she can get maps on her phone.) Personally, I don't want to feel like a "local" when I go to a new place. I think finding my way around someplace new is kind of cool. But that's just me. But even worse- "With my Nuvi, I can talk to my friends as I go to meet them!" (because she can touch a button on her car unit and talk hands-free. Gee, thats super. Because you should never, ever shut your hole for even a moment if you can avoid it.) Thanks to the Garmin Nuvi Phone, you can stare at a screen with a map on it instead of taking in the local sights, and you can gab aimlessly with your friends as you drive. Thanks, Garmin.

And this new Blackberry? "Kim has the unlimited calling plan for her family, so now her son can talk all day." SUPER!!! What a great selling point for Kim, or ANY mom out there! Get a phone which allows your kid to TALK ALL DAY! Because know what he's doing now? Unless he's one of those Milky Minutes pricks who don't care what Mommy's phone bill is, he's being deprived of his God-given right to blather and text away his life. Hell, he might even be playing sports or taking walks or having conversations with people who are actually in the same room! Thank God Kim is fixing the situation by getting a plan that lets her kid talk all day! I hope that kid is in my car on Amtrak when I take my 13-hour trip to Vermont next month for the holidays, and he's more interesting than the woman across the aisle from me last year, who called three different people and told them all about her intestinal issues and her strawberry-and-yogurt diet!

Thanks, Garmin and Blackberry, for speeding up the process of turning our country into a nation of pathetic, inconsiderate, self-important losers by encouraging them to spend their days giving themselves brain cancer (please oh please oh please) with their electronic security blankets. I hope the money helps break the fall when you decend to the innermost ring of hell.

Be a Man! Buy a Truck!

If you watch football on Sundays, you probably already know that it's GMC Truck Month. In fact, by my reckoning, we are entering the sixth week or so of GMC Truck Month. To be fair, it's entirely possible that I'm confusing Ford Truck Month with GMC Truck Month- perhaps they overlap? But to tell you the truth, I rarely remember what truck I just saw plow across my screen, let alone the company that built it.

Here's what I do notice- that buying a truck is all about Being an American Male. It's not just Denis Leary's voice sneering that it's time to put down the fricking protractor, Poindexter, and get yourself into one of these behemouths. It's not just Howie Long nodding condescendingly at Not Quite Masculine Enough Lesser Truck Owner as he attempts to use his truck's "man-step." It's the constant To Hell With You and Your Girly Planet, Pansy imagery that adorns all these commercials- the crashing through forests and streams, the leaping small canyons in the desert, and the apparently endless search for mud to spatter all over these oversized monsters.

And if the connection between blatant maleness and dirty trucks isn't obvious enough, not to worry- virtually every other scene is something heavy and filthy being dropped from five feet or so (WHY? Why can't the battleship engine, shipment of lead pipes, or pallet of Big Greasy Things be placed into the truck bed instead of dropped?) accompanied by a spray of dirt and oil into the screen. In case you STILL aren't convinced, stay tuned as dirt-encrusted men emphatically clap their filthy gloved hands together, slam doors to create clouds of dust (whenever I see this I wonder, Why are these guys pissed at their trucks?) and grin at us through coats of grime on their lined, determined-to-do-something-manly faces.

I don't get it. What does buying a truck in order to wreck its shocks and cover it in filth have to do with being a man? Are there really a lot of guys out there who need trucks with "sufficient payload?" (oh, if only Freud were here to deal with THAT claim.) Whenever I see one of these trucks on the road, it's being driven by a guy in a suit, and it's so clean it gleams. I wouldn't even know WHERE to take a truck to give it its required coat of gunk. Would I be expected to mix up mud in my back yard and just douse it before heading off to Office Depot to buy a truckload of heavy stuff?

And is GMC Truck Month going to end sometime before Christmas?

To Own One is to Love One?

"My mom, she has one..."

"My sister."

"My next door neighbor has one..."

"My nephew got one last year, when he went away to college."

What are all these people talking about? Why, the people they know who own a Honda, of course. Well, that's all very nice- they know people who own Hondas. So what?

Narrator: "Everyone knows someone who loves a Honda..."

Um, excuse me? I didn't hear anyone say they knew someone who "loves" a Honda. I heard people say they knew someone who OWNS a Honda. Why is that the same thing?

I own a Honda because they are inexpensive and reliable. My parents own a Honda, as does one of my brothers, and my niece. I'm pretty happy with my car, and so are my relatives. When it's time to replace my car, will I buy another Honda? Yeah, probably- my last car was a Honda, and I'm satisfied with the performance, gas mileage and (for the most part) upkeep costs. Would I consider buying another brand? I guess- though my preference would be for another Honda.

Do I love my Honda? Well, no. The interior noise is loud, and I had to replace the clutch after only 65,000 miles. Besides, it's a car. I don't love cars. But as far as Honda is concerned, because I own one, I must love one, I guess.

Hey Honda- you make a good product. It's very popular in this country. Congratulations. Be happy with your success in the marketplace, and don't stick words in our mouths, ok? Leave that to the Health Care Industry, which thinks that if you have health insurance, you are "happy" with your coverage. Ok?

I'll Give you a Dollar to Go Away

Scruffy guy with dollar bill walks up to Travel Agent and asks "where can I go for this?"

Instead of being sensible and saying "nowhere" or ignoring the idiot, the travel agent feels compelled to to give this pathetic slob a little plastic palm tree she had affixed to her desk. "It's yours," she says, implying that she doesn't want the dollar. She has no way of knowing that the guy has no intention of giving up that dollar in any case, as we see when....

Same guy gets into a taxi and asks "how far can I go for this?" Much More Sensible Cab Driver replies "you can get out." And out the idiot goes.

Same guy is then seen walking down the street, carrying a paper hanger some dry cleaner gave him in exchange for Our Favorite Moron's exit from the store.

Finally, the guy walks into a McDonald's. "What can I get for this?" he asks the way-too-proud-of-his-conglomerate-masters schmo manning the register. A tape recorder apparently sitting where the McDonald's worker's soul used to be clicks on and the employee begins to blather about the restaurant's Dollar Menu options- "you can get a Meaty, Melty McDonald's Double Cheesburger with all the amenities." (Seriously, the guy uses the word "amenities" to describe a slice of orange cheese, two pickles, and one squirt each of ketchup and mustard.) "Or, you can get a delicious McChicken sandwich. Or any of the other delicious options on our dollar menu that's always here for you." "Here for you?" That's the first time I've ever heard that phrase outside of a soap opera.

Here's the punchline- we see the guy sitting at a booth, eating his cheeseburger- PLUS a large soda, PLUS a hot fudge sundae!!! Somehow, this guy's quest to buy something- ANYTHING- with his last dollar has turned into a $3 purchase! What the hell? If he had three dollars, why didn't he ask the Travel Agent or Cab Driver what it would buy him?

One more thing- Taco Bell has pulled crap like this too, showing us an idiot running around collecting pennies (including stealing one from a kid selling lemonade- pure class) until he has 88 cents to buy a taco. Never is the concept of TAXES mentioned. The items in the McDonalds Dollar Menu don't cost a dollar- they cost a dollar PLUS TAX. So the correct answer to this idiot's "what can I buy for this?" question is "nothing, unless you have a little change to add to it." I wish commercials would stop pretending that the people living in them exist in some tax-free paradise.

While I'm at it: "Washington. If you are thinking of putting a tax on Meaty Melty McDoubles, "Fruit" pies and Milkshakes, DON'T. You may think it's just pennies, but those pennies add up when you are trying to feed a family!"

Maxwell House likes to make fun of Mentally Ill People

I thought the Subway "Five Dollar Foot Longs" commercials were bad enough- two-minute parades of people elbowing each other out of the way to mug for the camera and chant "Five Dollar Foot Longs" before giggling uncontrollably. But Maxwell House has far less respect for its core audience, as demonstrated by it's new "Fresh Seal" campaign.

The idea is that Maxwell House Coffee now comes with a "fresh seal" plastic lid which keeps the coffee Fresh. Pretty damned simple concept, seems to me. But of course, we can't just have a spokesperson or announcer tell us that the lid keeps the coffee fresh. We have to round up all the village idiots to sit in little groups and entertain us with inane, pointless, insipid blather concerning- well, what we already figured out.

"The lid says fresh" one desperate-for-attention suburban mom tells us. She's quickly topped, though, by another woman who adds "you smell that coffee, and it's like mmmmmm.." Moron # 3 will not be deterred- "It's like MMMM- MMMMM!!!"

But wait, here's the winner of the Was It Really Worth It Just to Get Your Mug on TV? contest: One idiot keeps opening the plastic lid and pretending that the coffee is singing-- "Freeeessh! FREEEEEEEESSSSSSHHHH!" And the people around him giggle with delight. Oh yes, this guy is the Wit of the Neighborhood. Never, EVER throw a party without inviting him first. And if he doesn't show, apologize to your guests and shoo them out the door.

I mean, ugh. The plastic lid keeps the coffee fresh. I GET IT. I don't need to see people talking about it, joking about it, or feeling inspired to do a lame ventriloquist act over it. And Maxwell House? Making fun of the mentally ill is simply not funny. These people need help, not camera time. (So do the "Five Dollar Foot Long" tools, but I've done that snark already.)

It's Hard to put Non-food on the Family These Days

That woman is back- you know the one, the rather stringy, tight-lipped, bitter looking Struggling Mom already burdened by Too Many Taxes who is ready to just EXPLODE if "Washington" decides to pass a tax on "Juice Drinks and Soda."

This time, she's in the Supermarket, pushing a cart which appears to have a pretty nice array of veggies and fruits in it. Her little son walks up with what looks like a DVD. "Can I get this one?" he asks plaintively.

"Son, we've talked about the Bad Times" mom intones. Oh jeesh, ,can we get more stilted dialogue and wooden delivery, please? How about "no, we are here to buy groceries" or "no, Christmas is around the corner?" I get the impression that mom pulls this "No, Son, like we talked about before, the Unemployment rate rose by a tenth of a point last month" every time her kid asks for a Snickers Bar.

"Yeah, I know- we're on a Budget" acknowledges son, mournfully turning away to put the DVD back. And now it's time for Mom to turn to the camera and issue her warning to "Washington" again- "we hear talk that Washington is considering a new tax on juice drinks and soda. They say it's just pennies, but those pennies add up when you are trying to feed a family. We just can't afford any new taxes right now!"

As the narrator tells us who to thank for this leaden, illogical crap, we see chastened but still hopeful son hold up a bottle of pale, pinkish fluid which I guess is supposed to be Generic Brand Soda. Mom nods in the affirmative (she has to feed her family, after all!) and pale, pinkish fluid goes into the cart.

There is so much wrong with this, it's hard to decide where to begin. First of all, if "Washington" imposes a federal sales tax on soda and juice drinks by a few pennies, do those pennies really "add up" when you are "trying to feed a family?" Maybe- if you are trying to feed that family on juice drinks and soda. Second, in two commercial appearances I have yet to see this woman with anything resembling a "juice drink." In both commercials, she's either about to purchase or already has purchased 2-liter bottles of Brand-X soda. Thirdly, please, lady, get the fucking chip off your shoulder- if its so damned hard to feed your children on your current family budget, then Stop Spending Money on Junk Like Soda!!! It's not like bubbly fizzy chemically-treated water is a necessity, like a cell phone with unlimited (and FRESH) minutes.

Oh, and spare us the final "comforting hand to the neck of sad child" scene as the ad fades to black. We've already seen your modest but more than adequate home in the suburban neighborhood, not to mention your SUV. I have no sympathy for a whiny martyr who burdens her children with her utter cluelessness about money. And I won't until I see this woman in a commercial in which she says "Washington. We just can't afford Unemployment Insurance Extensions, Infrastructure repair, Social Security or Medicare. Please, cancel those programs, right now. Because there's no WAY I'm paying another nickle for my family's weekly allowance of Mr. Pib and Shasta. We've got to feed our families, don't we?"