Best Buy's Pathetic Singing Ad, Part I

Frantic, frazzled-looking woman sees a group of blue-clad Best Buy employees standing in rows on the sidewalk outside the store. "Great, Experts!" she exclaims. "What do I get my Husband?"

(Ok, let's stop a moment. First of all, anyone who sees a blue Best Buy Shirt and thinks "experts" is seriously detached from reality. More like "Great, Underpaid, Undereducated Proles!" or, this time of year, "Great, Seasonal Employees who signed up to earn a few extra dollars and will be handed their pink slips on or around January Second!" Also- "What do I get my Husband? Seriously? You know so little about that guy you married that you need the advice of total strangers whose job it is to pimp for a big box store concerning the right gift for him? But I digress...)

Best Buy employees chant "Flat Screen TV, Flat Screen TV.." to the tune of "Jingle Bells." "He'll stare at it frozenly..."

(Let's stop again. "Flat Screen TV" I suppose is the Fill In The Blank Present for the Male in your House. Wonder why this idiot woman couldn't think that up herself, its so obvious! And what woman doesn't want to buy her man a gift that he will "stare at frozenly?" I mean, it's just so perfect!)

Best Buy employees conclude "He's gonna have a Cow!" And- God help us- one of them actually utters, "Moo." The guy hand-picked by the Ad Agency to say "moo" I hope is super-proud of his moment on TV. I also hope that his family, friends and neighbors assault him relentlessly with it. Because I'm not very nice, I guess.

"He's gonna have a Cow?" I'm old enough to remember when Bart Simpson used to say "Don't have a Cow, Man" all the time- he dropped his original catchphrase sometime in the early-90s. It means "Don't Get Upset." So the Experts are telling this woman that if she gets her husband a Flat Screen TV, he'll be upset? Total Fail, Best Buy. Next time, double check the script to make sure the "hip" language your actors use is both contemporary and accurate.

Better yet, stop trying to make money off of the sad "Christmas is the most agonizingly stressful, budget-rendering, pain in the ass time of the year, just tell me what to buy so I can get this misery over with" theme. It's depressing.

FU, BP

These British Petroleum "Just regular folks talking about America's Energy needs" ads REALLY piss me off. We've got witless morons who seem to be actually trying to share some level of knowledge about energy, where it comes from, and how they are just so gosh-darn positive that America has it and just needs to exploit the living shit out of it, and everything will be just hunky dorky, at least for the next hundred years or so.

Easily Bought-off Everyday Joes tell us "We've got lots of energy needs, and lots of energy. We've got wind, we've got solar...."

Ok, now that the prissy solar and wind fairies have been thrown their bone, lets get down to brass tacks- "we've got Natural Gas, we've got a LOAD of Oil, and we've got it RIGHT HERE."

"We've got to get at it, we've got to use it."

"We've got the know-how, we've got the drive, we've got the technology..."

And in case you've forgotten in the last few seconds, we've got NATURAL GAS and OIL. Lots and lots of it. Just waiting to be sucked out of the ground with a straw and converted to fuel. That stuff about wind and solar? One worthless BP whore tells us that's all fine and all, but "sometimes it's not breezy, and sometimes, it's cloudy." Yeah, wind and solar are all well and good, but when it comes time to get your Land Behemouth to the mall, remember what it's really thirsty for- good old fossil fuels. Unlike the sun and the wind, it's always available- all we have to do is get at it. Sure, that means knocking down a few trees, but after all, this is all about "preserving America's lifestyle."

Natural Gas, we are told, is "twice as clean as coal." Gee, that's good to know. And how many more times cleaner than coal is wind and solar energy. Oh wait, I forgot- those are "unreliable" because "sometimes it's not breezy, and sometimes, it's cloudy." Guess that explains why the comparison is never made in any of these commercials.

I'd think the worst person in these ads is that jackass Should Not Have Been Allowed To Breed Mommy who gushes to her infant daughter "we've got a hundred years of natural gas in this country! Can you count to one hundred? One....two.....this may take a while!" Except that the guy who REALLY infuriates me is the Matter-of-Fact, This Is So Simple Just Drill the Shit out of the Planet Why Didn't We Think of This Before putrid jackass who simply shrugs his shoulders at us and says "Eureka, Baby!" as a light bulb appears above his empty skull. "Eureka, Baby?"

Can we get back to the eight-year olds rolling their eyes at us and telling us to check out CleanCoal.com for "information," already?

So you can cuss out your Agent from pretty much Anywhere, huh?

1. Owen Wilson's brother is standing on a gigantic map of the United States, looking bored out of his mind (hey, we feel your pain, man) as he tosses postcards all over the map to "illustrate all the places covered by AT&T."

Here's the problem (well, I mean, here's the MAIN problem- there are plenty of problems in this commercial, including the stupid, "why the hell do I have an agent if crap gigs like this are all he can get me?" look which is apparently part of Wilson's "charm") with this stupid ad: Check out the addresses Owen Wilson's Brother is bleating: "New York, New York...Atlanta, Georgia....Madison, Wisconsin....Phoenix, Arizona.....Miami, Florida.....Seattle, Washington....Philadelphia, Pennsylvania....Tulsa, Oklahoma....."

Jesus, am I REALLY supposed to be impressed by the fact that AT&T offers service to the country's major population centers? Is there something about this awesome coverage that makes AT&T unique in any way? My bet is that Verizon offers coverage to Lincoln, Nebraska AND Indianapolis, Indiana, JUST LIKE AT&T DOES. So what's with this bragging?

Oh, but Verizon doesn't have Owen Wilson's brother chucking post cards around a huge map. I guess that has to count for something.


2. Owen Wilson's brother is yakking about how, with AT&T, you can surf the web while you continue to talk (this is called "multitasking," apparently. I prefer the term "retreating farther into your electronic womb.") "You can do this with Verizon, but you need two phones." Owen Wilson's brother then proceeds to hand a phone to a hapless choad who is trying to explain something to some idiot but somehow can't get that done unless he's online too.

A decade or so ago, a cell phone was a luxury that was kind of a nice convenience, but hardly anything you "needed." Now we've got commercials with people who seem incapable of crossing the street unless they can download a fucking map first. Until a few years ago, you couldn't access the internet on your phone. Now that you can, you MUST be able to do it ALL THE TIME, even when you are having a conversation with someone. I guess that's just "Progress."

(By the way, yes, I know the actor in these commercials is Luke Wilson. But let's be real. He's Owen Wilson's brother. Period. )

Nothing a Snow Cone and a trip to the Zoo won't smooth over

A guy and his clearly retarded girlfriend are sitting in an outdoor cafe, drinking Miller Lites. The girl has the prerequisite headache-inducing perkyness, the guy has the prerequisite two days of stubble on his face.

Perky girl immediately lets us know that this couple has long since run out of things to talk about: "Let's say me and your dog were hanging off a cliff, and you could only save one of us, who would it be?" The tone of her voice reminds of those little notes we used to pass each other in middle school- "Do You Like Me Check Yes or No?"

Guy: "Ummmm... YOU!"

Girl giggles. Not satisfied, she continues: "Me or your Mom?"

Guy: "Sorry, Mom!"

Girl (not satisfied with the fact that being this guy's sexual partner has elevated her in his eyes to a level somewhere above a dog and his mom) continues "Your Miller Lite?" Apparently, this person is so empty-headed that she can't think of anything else that might be important to her boyfriend- she's already mentioned his mom, and the dog that is sitting right there, what else is there? Well, he's drinking a Miller Lite- I'll compare my worth to THAT! (If the guy had replied "you, of course," would she then have asked "Me, or your shoes?" I suspect that if she had asked "me, or your Blackberry?" she would have gotten the same response she gets now, which is:

"Um....hmmmm......ummm....."

Girl throws silent fit by getting up and stomping off.

It would take several more paragraphs to analyze exactly how totally lacking in effort, creativity or logic this rank pile of steaming dreck is. What happened to make this girl so pathetically insecure that she has to create morbid scenarios involving people and things important to her boyfriend falling off cliffs? Did her last boyfriend let her plunge into the rocky surf below as he lunged for his bottle of Smirnoffs? Or did he just dump her when he realized that she had nothing to add to any conversation beyond hints that she needed to know that she was, by FAR, the most important thing in his life?

Why doesn't the guy just LIE and say "what, are you kidding? I can always get another Miller Lite. It would take me almost a whole week to find another woman of your quality out there."

I wouldn't know personally, because unlike the guy in this commercial, I don't date 13-year olds.

A Few Quick Questions for Bret Favre

1. Are you at least the quarterback for both teams in your Red-blooded, All-American pickup games?

2. With all your millions, couldn't you have found a better place to bring your suck-ups and hangers-on ---err, I mean "friends"-- to play your pickup game than a muddy swamp? I mean, I'd think there'd be plenty of parks, schools etc. more than happy to provide you with a field...

3. Are Levis jeans part of the Official Uniform when you play these Just For Fun Because We Are Men and This is What Men Do games?

4. Is there some rule that when you play these games, no one on the defense may come within ten feet of you while you are setting up your passes? I mean, seriously- I know you are moving in slow motion here, but still, I never see any defender come even close to rushing you.

5. Does the Minnesota Vikings Head Office know that it's star quarterback is risking injury playing pickup games on muddy pasture land? I can't believe that your contract doesn't forbid this kind of activity.

Finally- do the suck-ups you pay to play football with you ever complain about the lack of running plays? I mean, how much fun is this for anyone but you? And how much DOES it cost to surround yourself with fortysomething never-wasses willing to get filthy catching passes from television's favorite Quarterback Not Named Manning?

PS- did you ever decide on a big-screen tv?

The True Spirit of Christmas

Isn't it nice to know that even in a time of 10% unemployment, two wars overseas, and general malaise and anxiety, some families still know what's really important during the holidays?

Take this commercial, for example: We see four good-looking, obviously successful siblings leaving their six digit-salary jobs and heading off to what I suppose is supposed to be the Old Homestead, a palatial mountain retreat located at the end of a winding, well-maintained road. They are driving identical 2010-model silver Cadillacs, and they've timed their exit from the big city so perfectly that they can create their own Caravan of Success as they toss glances which can only be interpreted as "Look what I've got" at each other. The commercial is accented by jump cuts to these materialistic, shallow jackanapes sitting around a table toasting eachother's bank accounts (using only the finest wine, chilled just right, I'm sure.)

Just in case we don't get the Kick-To-The-Face subtlety of the commercial's message, the narrator tells us "there's nothing like a little sibling rivalry." Ah, ok. Before you head off over hill and dale to go to grandmother's house for the holidays, you'd better make sure you show well to your parents, brothers and sisters. Because nothing says "Christmas" like a little game of "let's compare bank accounts, stock options and retirement plans" with those people you grew up with.

To make a bad commercial even worse, this mess ends with the four silver Cadillacs fanned out in the driveway of Mommy and Daddy's ranch home, the better to impress passer-bys and neighbors, I guess. I notice that in pretty much all car commercials, the cars end up parked in the most ostentatious way possible, but in this instance, the final camera shot leads me to ask three questions:

First, how long did it take to maneuver those cars into that fan shape? Why would anyone do this in real life? You pull up to a house, you get out. You don't turn the car around and back it up so that it's pointed at the road.

Second, the cars are parked so close to the door, how does anyone get in or out of the house without taking a tour of the trunk of one of them?

Third, does Cadillac really think that Christmas is all about one-upping your brothers and sisters by advertising your wealth in the most obvious way possible? I strongly suspect that if Mommy and Daddy had a four-car garage, the siblings in this film would refuse to use it- if the Cadillac is in the garage, how can they point it out to Mommy and Daddy, or stare lovingly at it from the living room window?

Can you imagine being the member of this family who owns a Prius or even (gasp) a 2009 Cadillac? Get ready for the condescending smirks and snickers from your Betters, Mr Runt of the Litter. God, I hate Cadillac.

Ask your Daughter--errrr, Doctor- about Plavix

Daughter with waaaaayy too much time on her hands- and too much control over her dad- is staring at a laptop screen conveniently (?) located on the kitchen table when she commands her father's attention- "Dad? Your PAD could lead to heart attack and stroke!"

Dad agrees to pay attention, by placing his head as close to his daughters as possible to watch the animation provided by Plavix.com. "Look," daughter continues, "blood platelets can be blocked in your arteries, increasing the likelihood of heart attack and stroke...Ask you doctor about Plavix?"

Father whispers something inaudible to her- "yes, I'll ask my doctor about Plavix" seems the most likely response, because she smiles, but considering the fact that the commercial has another thirty seconds to run, I think he probably replied, "Doctor, what about Plavix?"

Seriously, this commercial goes on and on AND ON, as the daughter takes the role usually reserved for the unseen narrator, bleating the entire text of any Plavix brochure, right down to the "Plavix is not for everyone" throwaway disclaimer line. Daughter and Dad are riveted to the cartoons featuring blocked arteries and glowing entire human bodies.

Two quick questions: First, this guy knows he has PAD, but doesn't know about Plavix- if his doctor actually diagnosed him and didn't prescribe some expensive medication, I find that very, very strange. More likely this guy has been diagnosed only by Doctor Daughter, who is apparently determined to scare her dad into believing that his aching right leg is a sign of a much more serious disease that is likely to kill him at any moment.

Second- why doesn't this commercial end when the dad agrees to see the doctor, as he clearly is when he smiles and nods, and the daughter smiles and nods back? I can only imagine that it's because the makers of Plavix don't want you to actually ASK your doctor about their medication- they want you to be so terrified that little walls are being built in your arteries that you will DEMAND the drug, RIGHT NOW.

There was a great Tom Toles cartoon a few years ago in The Washington Post which featured a man sitting in front of a television set, watching a pharmecutical commercial. The TV says "Ask your doctor if this medication is right for you." The man watching TV responds "Is this medication right for me?" Pharmecutical commercials and websites aren't interested in keeping you informed about your "options." They are designed to send you running in terror to your doctor, armed with the "information" you "need" to convince him to prescribe this or that expensive, probably unnecessary drug (as if doctors really need convincing anyway.) Drugs are being sold like cars, fast food, and cell phones- "these are things that you NEED, right NOW, so go get them!" Because doctors are still being used as middlemen because of our annoying prescription drug laws, prospective users must be given the weapons needed to get the doctors to sign off.

Your leg aches? Maybe it's because you don't exercise. Maybe it's because you sleep on it. Maybe it's because the train doors slammed on it the other day. Better not take any chances- go get an expensive prescription for Plavix. Big Pharma, and your daughter, will thank you.