Saturday, May 15, 2010

Have you Driven a Ford Lately? Well, now you have no choice!


Pardon the pun, but haven't ad agencies gotten enough mileage out of the lame "swap" theme already? We've seen decent coffee swapped for Folger's Crystals without complaint (oh PLEASE!! If you can't tell the difference between decent coffee and instant, get your taste buds swapped!,) Owen Wilson's brother swapping out cell phones, Italian Restaurant-goers being fed Domino's pasta and liking it (what a crappy restaurant, I mean come on!) And now we've got people losing their cars for a week and being forced to drive Fords. What did they do to deserve this? What did WE do?

Right off the bat, I really can't get past this guy's thumbs-hooked-to-his-belt, hilariously exaggerated "man pose" in the opening scene. What's the matter, couldn't figure out how to gut a fish or chop down a redwood while introducing Ford's latest ad idea?

Setting aside Mr Testosterone for a moment, let's examine this woman's reaction to being told that Ford has taken possession of her reliable Honda Civic and has left her to drive a brand-new Ford Focus for the next seven days. (This has been accomplished with the help of her "friends" and family-- kind of an Intervention for people who own cars of which we do not approve, I guess.) Well, she's quite thrilled at the idea. After all, it IS only seven days- and Fords are actually pretty reliable for periods well beyond a week. I've known people who have owned Fords which have provided excellent service for months before needing major work.

Of course, the gushing over the car is all about the pointless little gadgets Ford has thrown in to distract you from the fact that- well, it's a Ford. "My Civic doesn't have Bluetooth...." Um, no, it doesn't, unless of course you get it installed. It will, however, easily reach 200,000 miles with simple, regular maintenance, which means your Civic will be on the streets several years after this Ford Focus has rusted out, collapsed from within and been turned into a cube.

"I can say 'Destination,'...." Yes, and if you install a $100 GPS in your Honda (like I did on mine,) you can get directions with the push of a few buttons, too. True, you'll actually have to push buttons and you can't just command it to give you directions, like you can on this Ford Focus, but guess what? In a couple of years, all the yelling in the world won't make this shiny piece of trash move at all. Maybe you'll be yelling at it the very moment I drive past in your old Civic, which you foolishly traded in to buy this junk.

This commercial ends with Mr. Hooked Thumbs barking near-orders at Easily Seduced Woman, to which she responds with one-word affirmatives. She's sold. She wants a Ford Focus. Because it's shinier than her Honda Civic and it has these little gadgets. My guess is that she thinks Folger's Crystals makes awesome coffee and Domino's pasta should be sold out of Milanese Restaurants. All I know is, she's easily conned, and I'll be swinging by Ford to buy her old Civic.

Thursday, May 13, 2010

Morons of the World Unite; You Have Nothing to Lose but your Wires



Once again, our friends in the wireless industry demonstrate their total lack of shame, humility, or any sense of boundaries in their never-ending quest to convince us that their stupid little toys are not only absolutely vital to our individual abilities to survive through the ups and downs of our daily lives, but are the fricking glue holding civilization together.

Seriously- "Let Freedom Ring?" By caressing phone screens and bringing up maps, downloading videos, posting youtube clips, twittering, etc? This is what our concept of "Freedom" has descended to?

Does it matter to those coldblooded assholes that most of the planet is living on less than 1000 calories a day, with no stable electrical grid or clean water supply, under regimes more likely to round them up and "disappear" them than provide basic services or the FREEDOMS we in the Western World take for granted? Does it matter to any of these ghouls that for most of our fellow voyagers here on Spaceship Earth, "freedom" is either a dream or the punchline to an unfunny joke- the "freedom" to obey or be stamped on by Big Brother? Did any of these human pustules stop to think about how rare and beautiful and utterly SIMPLE real "freedom" is before they decided to connect it to ownership of an expensive beeping little box?

How about this- did any of these vampires ever think that as long as they are going to kidnap and rape the word "Freedom" in order to sell a wireless service, maybe they ought to at least- oh, I don't know- pledge a percentage of profits to an organization like Amnesty International?

Naw. Why bother when you can just use "Freedom" like other ad agencies use "Love" and "Hero" and "Pioneer" and "Bravery"-- empty shells of words which once meant something important and timeless, but today all mean exactly one thing: Buy This. Turns out that those "Freedom isn't Free" bumper stickers were right. Freedom isn't Free- it requires a two-year service plan.

Monday, May 10, 2010

Could you turn off your teeth? I'm trying to get some sleep!



This is almost unbelievably bad. For one thing, there's no script- just women insisting that their recently-arrived friend with the freakish glowing mouth is "in love" (how exactly does love make your teeth capable of warning ships away from rocky coasts, anyway?) and brushing off her "no I'm nots" with pointless "yes you are" blather.

Second, good lord, what is with that mouth? Change the shading to green, and I'd think this woman had just eaten a bowl of nuclear waste. Her busybody loser friends really ought be put on their blublockers before their retinas burn out for good.

Finally- you've got great teeth, lady. We GET IT. If you don't want people to think that something's different about you, stop grinning like a lunatic. Nobody's telling great jokes, your "friends" don't look like the type of people to fill one with irrepressible delight, and we aren't interested in actually counting your pearlies, ok? You want people to stop asking you what's up? Stop showing us your damned gums already. You look like a moron.

Saturday, May 8, 2010

A great commercial for Birth Control



Oh, look at the adorable "picky eater." We know she's adorable because she speaks in a high-pitched sing-song voice and has pigtails (otherwise, we'd have no clue. Believe me.)

"We really need some broccoli" says mom out loud. Why she's speaking out loud, I don't know. Why she's speaking at all, I don't know. Because clearly, she really ought to be just asking the person in charge what she wants to eat.

"I don't like broccoli" announces the little monster. An "I've heard this before" look crosses Mommy's face, but the broccoli goes in the cart, and we move on.

"And....some chicken" says mom. (Maybe she's trying to build vocab skills for her spawn of Satan?)

"I don't like chicken" announces her daughter. Again, look of despair from Mommy. Kind of odd, because Mommy has the answer...

A six-pack of PediaSure comes off the shelf. Daughter responds with a really creepy "I see I've trained you well, monkey" look on her face- a look which is repeated later, as we see her sipping the white liquid as mom hovers nearby, apparently ready to take the nasty stuff away if her Precious Little One expresses the slightest displeasure at this most recent- but assuredly not first- attempt to appease the brat.

"I don't think I like waffles....." is the last line we get from this wretched little monster as her mother, no doubt cursing her own fertility, heads down the aisle again in yet another vain attempt to find some solid food her daughter will eat without bitching.

What a great message. If your 5-year old "won't" eat vegetables, meat, etc, no problem- just keep looking until you find some food they will "agree" to consume without causing disharmony in the home (which, as we all know from the example set by Veruca Salt's parents, is most important anyway.) Don't try different recipes to make veggies and poultry more attractive. Don't model good eating habits. Just cater. Who cares if the kid never learns to consume important vitamins and minerals naturally? There are pills for that.

And there are pills for mommy, too, when she finally cracks from spending every waking hour trying to appease this brat. Because I'm pretty damned sure this doesn't start and end with food- I'm sure Daughter doesn't like the radio station mommy listens to in the car, the wallpaper in the living room, the clothes she and mommy picked out yesterday, or the preschool's selection of playground equipment. What's your answer to that problem, PediaSure?

Thursday, May 6, 2010

"Mine is a very familiar story..."



“Hi, I’m Ellen. Like pretty much every woman on tv who is sharing screen time with a guy, I’m smart, competent, and cute. I’m also long-suffering because of my friend Dave, here. Like pretty much every guy on tv who is sharing screen time with a girl, Dave is a fat, clueless bag of uncombed, unshaven fertilizer who couldn’t find his ass with two flashlights and a GPS.”

“As is always the case with the female side of any guy-girl relationship on television, my cool industriousness keeps our small corner of the world from spinning into chaos, while Dave would probably stick his foot into a bucket of water while sucking on a power cord if I let him out of my sight for more than five minutes.

I’m long-suffering, because my ‘partner,’ Dave here, is constantly attempting to undermine our ability to survive in a competitive environment merely by Being Dave- a clunky, clumsy, worthless road block I must be constantly swerving around as I drag us both to the top.

I imagine that Dave and I would be getting our own sitcom in the near future, except for the fact that- let’s face it- our story has been told a thousand times on a thousand different shows dating back to the 1970s at least. Actually, I’m pretty sure that Hugh Beaumont was the last fully functional male to appear on an American television, and even he had to be pulled back to the straight and narrow by Barbara Billingsley from time to time.

So for now, please sit back and enjoy episode #213,497 in television’s longest-running show, “The Adventures of Intelligent Beautiful Woman and her Dimwitted Dumbass Male Partner.’ My only request is that you continue to avoid asking the obvious question- ‘why does she put up with this shit?’ Because to that query, I’m sorry to report, there is no answer.”

Tuesday, May 4, 2010

After serious consideration, I've decided that I'd rather just be sad



What? You’re taking an anti-depressant, and you STILL find yourself huddled in the dark corner of the palatial estate your husband slaved to provide for you? Ok, Drama Queen- since you insist, we are going to add something to your treatment- a prescription for Abilify.

Now, we should tell you that there ARE some possible side effects. Nothing to be all that concerned about- but Tell Your Doctor if you experience thoughts of suicide.

“Gosh, doctor, thoughts of suicide are why I asked for an anti-depressant in the first place. I’m starting to suspect that Abilify is just a sugar pill.”

Oh yeah? Well, would taking a sugar pill increase risk of Death and Stroke in some patients? How about fever and stiff muscles? Confusion? Uncontrollable muscle movement which “may become permanent?” High blood sugar, which may lead to Coma or Death? Dizziness upon standing? Seizures? Impaired Motor Skills? Trouble Swallowing? Did I mention DEATH? That would be some sugar pill, wouldn’t it?

“Adding Abilify has made a difference for me.” Yes, we can see that. Sometimes you almost manage to smile, though it still looks like your face would shatter if you didn’t fall back into your usual mope immediately afterwards.

We thought Abilify would help in your case. It’s hard to remember that you are depressed when you are fighting off the most horrifying list of side effects every associated with a drug which is supposed to make life more bearable. (The deep, dark secret pharmaceutical companies don’t want you to know: Life isn’t Supposed to be Much More than Bearable.)

And being followed by Glenn Beck’s chalkboard? Just a friendly reminder that you’ve been catered to long enough. Now shut up, half-smile, and walk aimlessly up and down piers with your family in between sitting in dark theaters. Because we won’t have anything more mind-altering than Abilify available until at least Labor day.

Sunday, May 2, 2010

Get your free sample off the coast of Louisiana, any day now!



Oh, ,what joy! A group of fun-loving cartoon infants rolling down the road, heading for who-knows-where to do who-knows-what, rejecting Brand X gas along the way despite the fact that the needle is rapidly approaching "E." (Not only rejecting, but rejecting with rank disdain- I believe that one of the cartoon babies actually holds it's nose at the idea of filling the tank with Not-BP Gasoline.)

Finally, our animated toddlers have discovered a BP station ("Say Hey!") and can continue their odyssey knowing that their gas tank is filled with Only The Best. Off they go, into the Pale Green Yonder.

From this commercial, let a million parodies bloom. Where are these kids going? I sure hope it's not the Gulf of Mexico, where their "We love BP" song may not go over so well among the larger population of car-driving children who have already stopped singing to note the economic disaster which has washed ashore on once-pristine beaches. No smiling fish, shrimp, crabs, oysters or seagulls here! And I doubt that green would be the prominent color, either, except of course in the thought-bubbles of BP execs, who decided that a $500,000 shut-off valve was an unnecessary expense for a company that made more than $4 billion in profits last quarter.

So please, all you wonderful, computer-savvy artists out there- let's see your best efforts snarking all over this commercial, which sure seems to be trying to sell us on the idea that the way to joyful times and endless fun is gasoline courtesy of British Petroleum. (Tell it to the waterfowl, assholes.) I'll be watching YouTube in hopeful anticipation, and will embed my favorite videos right here. Don't let me down!