It seems to me that this guy's life is permanently on Pause.

I'd like to point out that as this idiot's attempts at watching "Iron Man 2" are constantly being interrupted by travel demands, he never ONCE is shown using a headset. Which means he's just like every other self-absorbed dickwad appearing in Fios commercials- he's watching a movie, and he doesn't care if anyone around him is trying to read a book, or sleep, or (God forbid) just think about something without being harassed by his electronic addiction..

I'd also like to point out that I've SEEN Iron Man 2 (coincidentally enough, I watched it on Amtrak a few weeks ago, on my laptop. I used a headset. Because I'm not an inconsiderate jackass. In fact, I'm so NOT an inconsiderate jackass that when I wanted to make a phone call to let my family know how my painfully slow trip was progressing, I waited until I could step out on to the platform, where I could speak without bothering anyone except the crowd of smokers standing out there with me- and who gives a shit about them?)

Where was I? Oh yes, I've SEEN Iron Man 2, and while inferior in pretty much every way to the original, I must defend it here by saying that IT ISN'T EIGHT HOURS LONG!! Seriously, what is WITH this guy- he's watching it at home, then he's watching it in the terminal, then he's watching it on the plane- either he has severe ADD and can only watch for a few minutes at a time without nervously moving on to the next non-activity, or he's watching it again and again during his journey. Either way, this guy has issues. As I said, it's simply not a very good movie. Certainly not one that demonstrates how ESSENTIAL it is to purchase a service which allows you to carry it around with you.

I'll cut this guy two breaks. At least he isn't the "Take the NFL with you" choad, who apparently can't function if he isn't staring at a screen on which someone is bleating something about fantasy teams (I'll risk being flamed right here- people who are into Fantasy Football to the extent that this guy is are just one step up the food chain from basement-dwelling "gamers." Seriously, grow up, losers.) That dangerously detached moron seems perfectly happy strolling through life gazing witlessly at monitors of varying sizes while insisting that everyone in his immediate vicinity listen in on his stupid obsession.

And at least he isn't the "yay Cloud" woman in the airport who convinces her husband to play "Celebrity Probation" on his laptop. Iron Man 2 isn't that good, but "Celebrity Probation?"

All breaks are revoked if it turns out that the reason why it's taking this guy eight hours and three time zones to watch a 90-minute film is because he keeps pausing to check on the status of his Fantasy Football Team, or is just dividing his time between Iron Man 2 and Celebrity Probation.

AAMCO's got nothing but respect for its customers

I know this is saying a lot, but this may well be the most annoying commercial I've ever seen.

I thought "Five Dollar Foot Longs" was bad. I cringed at the Smirnoff's "I Can't Believe I was there" campaign. And those hideous brats with the clueless, poison-hogging parents in the Kraft Mac' n "Cheese" commercials? Ugh.

But yes- I'm convinced- these are even worse. The "customers" in this ad do what nobody with any self-respect (or brain cells) would ever do in public- they act like absolutely clueless morons in their attempts to explain the noises their cars are making, and they do it for apparently no other reason but to amuse the clean-cut, condescending AAMCO mechanic who looks like he just loves these little sessions with the lesser Not-Mechanics who are necessary evils in his life.

So AAMCO mechanics patiently wait for us not-AAMCO mechanics to stop making total asses of ourselves so that they can give us the answer they were going to give us even if we didn't spend the previous three minutes screeching like sick monkeys- "we'll check it." (Because here's a quick tip- if the mechanic tells you he knows what the problem is based on your sound effects, he's trying to sell you a very expensive service. The only HONEST answer from a mechanic is "I won't know what the problem is until I've checked it out.")

My favorite moment in this ad is the part where the Adorable Harebrained Woman With Dog points to the "check" light (conveniently shaped like an ENGINE) and asks "I don't know what this light means.) AAMCO Genius- "That's the Check Engine Light. We'll Check That."

Are we kidding, AAMCO? Do you really have that little regard for your customers? Or is it just women? You think there's anyone out there who doesn't already know that the "Check Engine" light means "it's been 3000 miles since your last oil change, and you don't know how to turn this light off, so if you don't want to keep looking at it- wondering if it means your engine is about to fall out- you'd better bring it in to Jiffy Lube?"

Actually, I can't believe I asked that last question. It's pretty clear from this ridiculously long, thoroughly obnoxious ad how much regard AAMCO has for the non-AAMCO mechanic population out there. Not much.

Sprint is at war with society, and society is losing

Here's another nasty little dollup of ugliness from our friends at Sprint, who seem determined to sell us on the idea that the whole point of owning a cellphone with unlimited video streaming and text is to be the most self-absorbed choad imaginable for a reasonable monthly fee.

The football player in this ad- knee shattered, probably pumped full of pain-killers, nevertheless still holding on to his cell phone- receives an email from his "caregiver" (I use that term VERY loosely) letting him know that he's out for the season. That's right- the doctor is RIGHT THERE, but has adopted to modern technology so well that he finds it more convenient to send a text than to simply tell the patient with that hole located between the nose and chin.

"What does that mean?" the deeply concerned football player asks (give the guy props for asking the question orally rather than sending a reply email- though responding electronically might return a greater level of humanity than he gets from the Never Look Up bag of toxic waste sitting at his side.) "It means I'm dumping you from my fantasy team, that's for sure" the "doctor" replies (I cringe whenever I hear this, because I can imagine the thousands of mentally and emotionally retarded Barely Erect YouTubers LOLing and high-fiving each other at the awesome wittiness on display.)

As with all these commercials, the "funny" part comes from the fact that the Asshole With A Phone simply doesn't get that he's being an Asshole, and all he cares about is the fact that he's saving money. More- he assumes that the victim of his asshattery is actually concerned about his phone bill. So, you see, Sprint customers have brains stuffed with animal feces and the social consciences of rabid wolves. Bottom Line: You need to switch to Sprint.

At least, I'm pretty sure that's the message we are supposed to draw from these ads. Because I don't quite fit in, I'm certain that my reaction- that this football player should reach out, seize his "doctor's" phone, and apply it to his lungs via the rectum, is not a common one. This suspicion is confirmed over at YouTube, where I'm told that anyone who doesn't think these commercials are funny has no sense of humor. If I were willing to join YouTube, I'd reply that anyone who thinks that these commercials are funny has no sense of humor- or humanity, or basic decency. And probably should not be allowed objects as sharp as keyboards. But again- that's just me.

Have you heard about Larry the Lonesome Loser?

First, can this guy be a sadder, more delusional waste of space? "I don't talk to people at the game" (gee, big loss, I'm sure.) So you're so "focused on the game" that you don't want to be distracted by the other 70,000 people in attendance- why not just watch it on your flipping couch then, stupid?

Second- "the people I'm with call me Mr Excitement.." that would be the people you don't talk to, right? Makes a lot of sense, Larry. I'm guessing that those people don't notice you as much as you think they do.

Third- "Sixty thousand people want that ball to go through the goal posts..." (what happened to the other ten thousand?) Larry, please, think about this for a moment. There are two teams in competition on the field. If that ball goes through the goalposts, it benefits ONE team. It hurts the OTHER team. Following me so far, Larry? Are you saying that six out of seven people in the stands are rooting for whatever team happens to be making the field goal attempt? Or are you saying what I think you're saying- you don't give a flying crap about either team? You just like to see scoring? Find yourself distracted often by shiny things? You are quite the piece of work, Larry.

Fourth- "there are millions of people who WANT to be there." You really think so? Seriously? I bet a lot more people are perfectly happy at restaurants, taverns, and living rooms surrounded by friends and much better food than you are going to get at the sterile neutral site you are watching "the Big Game" at, dumbass. And when the game is over, they get to go home to their own beds. You get to hit the hotel and think about the trip to the airport. And how nobody is going to be there to meet you at the gate when you exit the plane, because....

Fifth- "I've missed weddings, I've missed babies being born, but I have never missed a Super Bowl." If that's not the definition of misplaced priorities, I don't know what is. Are you for real, Larry? You've skipped out on weddings and the BIRTH of FAMILY MEMBERS to go to a FUCKING FOOTBALL GAME which almost exclusively featured two teams you were NOT a fan of during the regular season? Well, gee- that certainly explains the divorce. And the lack of phone calls. And why you spend your holidays alone. But hey, you've got that one weekend a year where you get to play Supergeek with 70,000 strangers.

This isn't pleasant for me, Larry, because you are apparently a real person and not an invention of the NFL. That you exist is almost heartbreaking; that you are proud of your obsession with the Most Overrated Sporting Event That Is Not Scheduled For Qatar is way beyond pathetic.

That you are willing to share your "story" with the world? Well, I don't think they've invented a word that fits that level of obliviousness.

So I'll just come out and say it- Larry, I would not trade places with you for box seats at the 2011 Red Sox-Phillies World Series. That's baseball, Larry. A sport WORTH traveling great distances to watch. You can keep your Super Bowl tickets. I'm too polite to tell you WHERE you can keep them.

When "cute" runs headlong into "stupid"

Simply put: Would you buy a new car from this guy?

The car salesman spends every moment with the customer- the intro, the test drive, the (unseen) negotiations, the sign-on-the-dotted-line- doing some juvenile, obsessive pen twirl with his right hand. Apparently it's just part of the job, because his co-worker is doing the same thing.

This kind of shit would bother the hell out of me- if this guy is so good at twirling pens, he's got way too much down time at the dealership. I'd think he was trying to distract me from paying attention to the quality of the car's handling and the other features. Or I'd think he didn't give a damn about making the sale and would rather practice his idiot hobby. At any rate, three minutes with this guy would have me walking out the door in disgust, or at least asking if any grown-ups were on duty that I could talk to.

Oh, and if I actually hung around for the test drive and negotiations, and was on the verge of signing the contract- "where's my pen? Who would take my pen?" would be my final, Should-Not-Be-Required cue to get up and walk out.

I'm convinced that the people who make Volkswagen ads have never been in a showroom and have no real idea of what goes into selling a car. After all, over the past year their sales pitches have involved a talking VW Bug, people slamming their fists into each other and barking "black one!", and now salesmen doing annoying tricks with pens. Seriously- who the hell approves this crap? Can you imagine what they REJECTED?

No, I would not buy a car from a salesman who treated me with the dismissive contempt that this clown shows to his customer. Another fail added to a long and growing list of poor ad campaign choices, Volkswagen. I will say this- you do keep me on my toes. I'm always curious to see what pathetically stupid angle you'll try next.

Why don't you just kill him instead of talking him to death?

A long time ago, cell phone companies decided that it just wasn't worth it to fight the "our product turns people into insensitive, clueless assholes" criticism, and instead use that charge as the basis of their advertising campaigns. That's why pretty much every commercial for cell phones features their users acting like total dicks who are just begging to have their teeth jammed down their throat, ASAP.

In this charming, Holiday-themed installment, our mandatory drooling cell phone addict has decided to interrupt his neighbor's decorating by sending a mass text message to everyone he knows snarking on what an eyesore the neighbor's light display is. That he does this while standing directly in front of the offending display suggests that cell phones do, in fact, burn out brain cells, and owners don't just ACT as if they have suffered severe head injuries. That he sent this message to the target of his hateful little note demonstrates a significant level of poor judgment (or perhaps he's just too damned lazy to exclude him from the mailing.) That he sends this text instead of finding a tactful way of suggesting to the neighbor that he might want to tone it down a bit is just another example of how cell phones are contributing to society's decay- "Hey, I didn't care for something that you did, but instead of simply talking to you about it, I criticized you via text message to everyone I know."

Confronted with his stunning lack of sense, the cell phone wanker responds only with an empty grin (tell me you don't want to treat his head like a Gallagher prop by now) and an assurance that Don't Worry, treating you like a non-person with no rights or feelings isn't costing me a dime extra. I take it that this is supposed to be funny, because it's a punchline repeated in other ads by the same company.

And maybe it WOULD be funny, if it didn't look so damned familiar. The fact is, cell phones DO encourage assholes to share whatever witless, hateful thought that pops into their sawdust-stuffed heads without considering the consequences. The fact is, the companies that make these phones WANT you to use them constantly, without thinking, because their goal is to create a world in which you never, ever, EVER put that god damned thing down and reflect on what you might be pondering or wanting to say before letting anyone- let alone EVERYONE- know about it.

By the way, anyone want to explain to me why what happens in this commercial isn't cyber-bullying? Anyone want to explain to me why I would want to buy a product from a company that thinks trashing people electronically is not only funny, but a good marketing pitch?

Meanwhile, to the victim of this jerk's wireless missive: There's snow on the ground. That means you probably have a shovel nearby. I suggest you apply it to this guy's face. Repeatedly. Get your kid to record the incident on his phone, and YouTube it. "Hey, check out this guy's crushed skull- it's Ho Ho rendus!" Believe me, you'll get plenty of LOLs and Thumbs-Up by the juvenile knuckle-draggers who haunt that site.

Wrapping up the year with more Hate from Tide

It only makes sense that in a year where Idiot Dad was the star of roughly one out of every three commercials, my final post of 2010 would feature Cool Facebook Friend Mom outwitting doofus puritan Out of It dad and winning even more Favorite Parent Points from Daughter.

In this episode, Doofus Dad has greasy hands (from doing those mechanical Things Guys Do on the weekend, no doubt.) He notices from the clothesline that his leggy teenage daughter has taken to wearing underwear in lieu of shorts and decides that since he has no say in anything that happens in his own home, the only chance he has of preventing his daughter from being the neighborhood slut for even one day is to ruin this article of clothing with his oily hands.

Well, Daughter quickly discovers the short shorts in the hamper, and presents them to Mother with a "why the fuck did you marry that dick and ruin my life" expression of unlimited disgust. In return she gets a "this is the work of your worthless choad father, all right, but don't worry- Mom fix" nod, and Mom/BFF gets to work repairing the "damage" dad did on Daughter's favorite accessory.

In no time at all, Daughter is back in style- which is to say, she's ready to hit the tennis court and attract guys like moth to a flame with her barely-shorts. Mom heartily approves her daughter's efforts to get laid ASAP, Dad is beaten, yay team.

Message received: All advertising agencies hate men. Especially dads. But nobody hates dads like Tide. Tide wants no misunderstandings with it's commercials- Mom is every kid's best friend. She's also every kid's ally against The Enemy, which is Dad. Dad isn't satisfied to be a clueless slob. He wants to cramp your style. He Doesn't Get It. Thank God Mom Does.

Thanks for the final serving of Hate before we ring in the new year, Tide. Looking forward to seeing what level of family-unfriendly loathing you manage to reach in 2011.