Hey, we're all pulling for you (dickweeds!)

I'm sure we can all empathize with these people and their desire to fill the vast, cavernous rooms of their suburban palaces with 10-foot couches and beds that have the acreage of some national parks. I mean, you've got to feel for people faced with the need to find some way to make football field-sized living areas featuring 30-foot ceilings with furniture that at least ATTEMPTS to take up some of this almost unlimited space.

"I want it all!?" Looks like you pretty much have it all already, you overindulged pigs with your perfect little families and matching dogs. Excuse me for not celebrating along with you as you enjoy the overstuffed furniture that couldn't make it's way through my front door without me taking a chainsaw to it- not that I'd be able to to put in anywhere without creating a maze that would confound the mouse from Flowers for Algernon.

Man, I hate these people.

Goodnight, Humility

The disgusting thing about this commercial is that for roughly 25 seconds, it seems to be a badly-needed and much-welcome farewell to conspicuous consumption-- that the idea of surrounding yourself with stupid, pointless luxuries designed only to impress people with your vast wealth is sooooo yesterday, thank goodness we have finally moved beyond it.

Just as we are letting go of our suspicion and (ok, only kidding- I never had the slightest doubt while watching this rubbish that I was about to get hit by a sledgehammer of Show Everyone You've Got Yours) are beginning to think that maybe this is a commercial with a fine message, the camera takes us outside. And we feel like we've been conned.

Because the REAL message of this nasty little pile of crud is that the days of HIDING your ability to go overboard with your spending are what is over- spending buckets of money on bells and whistles designed to impress people you don't know is alive and well. It's just gone mobile- no longer do you have to sit inside your palatial suburban estate worried that not enough people know you've managed to fill it with shiny clutter (I mean, you can only throw so many parties.) Now you can take your message of "get the fuck out of the way, and admire my utter disdain for budgeting, you plebes" on the road. Just be sure to consult your onboard GPS, change DVDs, and do all the other things made possible by your Superior Car and it's Money is Meant to be Spent owner constantly, because you never know who is trying to catch a glance at your Successmobile.

It used to be that evidence of overspending was mostly hidden behind brick walls and behind garden gates. Now it's portable, a moving billboard of excess to be marveled at by the Great Unwashed among us (you know, those of us who are just trying to pay our bills and put a little money aside here and there in the hopes of retiring someday.) Yes, this is MUCH better.

But I like the knees I have now!

The more times I see this ad, the more concerned I become about the fact that some ad men decided that it would be worth spending lots of money creating it. I was not aware that there was some epidemic of knee failure going on which would in the very near future create the need for hundreds of thousands of people to suddenly begin comparison shopping for surgeons and mechanical parts to replace the ones G-d gave us.

At first, I just smirked and thought "gee, what a waste of money. For the few people out there who actually need this surgery, there are plenty of doctors to direct them to the proper specialists. Seriously- is this information they really need from a late-night tv ad?"

Then I started thinking- maybe these guys know something we don't. Maybe years of muscle atrophy, brought on by incessant sitting and web surfing, conditioned by the gradual elimination of recess and physical exercise in school, has rendered our knees more susceptible than ever before to early failure. Perhaps as we enter our third decade of an obesity epidemic, the good people at Smith & Nephew (what the hell?) have figured out that our knees just weren't built to sustain exaggerated stress levels over long periods of time. Maybe knee replacement surgery will become the braces of the older set- something you expect to receive as a kind of Rite of Passage, as long as you can afford it. Kind of a scary thought, no?

My dad had hip replacement surgery a few years ago. According to the college of Orthopedics, approximately 193,000 such surgeries are performed every year. Are knee replacement surgeries going to become just as common in the near future? Smith and Nephew seem to be banking on it.

Anyone else find it more than a little disturbing that as Americans become less active, hip and knee replacement surgery seems to be on the rise? I don't buy the "we need new knee surgery techniques because we are so active" theme of these ads- because it's just not true. Is it that people who ARE active these days are more likely to be recovering couch potatos who have been sedentary for years and likely to overdo it and hurt themselves?

So many questions. Which I guess kind of makes this an intriguing ad, darn it. Scary, though.

Oh, Please. Grow Up!

There isn't a lot out there more tedious than watching a group of middle-aged dreamers waxing poetic about how amazingly creative and giving they are going to be as soon as they (giggle, aw aren't they the cutest?) "grow up." But here's one thing- that these middle-aged dreamers think that the people around them care to hear about their daydreams.

One guy wants to open a restaurant. One wants to travel. In another ad, a pastry chef wants to "fall in love again." In this one, an elderly banker-type wants to "teach kids." (Aside here: as a teacher, I am SO DAMNED SICK of the common implication that teaching is something that anyone can pick up whenever they get bored or tired of doing their "real" job. Hey jerkoff- when I "grow up," I want to be a CEO who is paid to sit around daydreaming about being a teacher. I'm sure I'll have no problem, looks like an easy gig, right?)

What really ticks me off about these ads is the "life starts when you retire" vibe. Sorry, but AARP or no AARP, for more and more people retirement itself is an unattainable mirage. Stagnant wages, deflated 401(k)s, mounting credit card debt- these are all realities for a growing number of middle-aged Americans, which means they are going to be holding on to their jobs and deferring their daydreams as long as they can. And when they find themselves out on the street due to downsizing or the company's bottom-line decision to hire someone half their age for half their salary....well, let's just say that their aren't a whole lot of options out there for older people these days. Just for Men is on Aisle 5.

And here's another thing- for most of these people, the things they plan to do "When they grow up" are available right now. If they make enough money to go on vacation when they retire, they have jobs that give them vacation time RIGHT NOW. If they want to work with kids, that's great- thousands of full-time workers find time to volunteer RIGHT NOW. Fixing up old houses is something you could be doing on the weekends- lots of people out there need assistance like that RIGHT NOW. What's this "life is for when you are done working" crap? When I hear people talk about what they are going to do when they have time, what I hear is people making excuses for not doing things.

(Another Aside, to the guy who sees a young man playing guitar to ply coins from passer-bys and is inspired not to open his wallet but to announce "I'm going to start a band:" Please, just Don't.)

Here's what you are going to do when you "Grow Up:" you're going to ache. You're going to get up very early and spend three hours reading the newspaper and doing the crossword puzzle. You're going to watch a lot of television. You're going to eat breakfast at 7, lunch at 11, dinner at 4, and be in bed by 7. And that's if you really were successful at socking your money away and retiring on your own terms.

As someone who is (G-d Willing) still 20 years from retirement and who doesn't waste one moment of the day imagining what I'm going to do "when I grow up," I strongly advise these dopes to enjoy life to the best of their ability NOW, rather than waste time and energy imagining some Nirvana awaiting them in the future. Perhaps youth IS wasted on the wrong people, but that's the way it is. We go this way but once, and deferring dreams until you are too old to make good on them is at best a waste, and at worst a tragedy.

Let's Start "Americans Against Bitching Constantly About Everything"

I could spend the entire post making fun of this woman, who I have no doubt flunked the screen test for "Americans Against Food Taxes," "Americans Against Gas Taxes" and "Americans Against Seat Belts" commercials, but that would be mean-spirited.

So let's focus on the kids instead. Jeeeeeeesshh, who are these people? Relatives of the producer?

The woman We Won't Be Picking On Today tells us that even without Debit Card taxes (or whatever the hell it is we're protesting nowadays, it's really hard to keep up) her family is hard to feed on a tight budget- "especially with HIS appetite." Get a load of that grin on the boy's face- this has got to be the first teen-ager in the history of television to be shown appreciating his mom's sense of humor- and she didn't even say anything funny!

Then it gets strange- Daughter turns over a carton of OJ. Her response is to cry out "I'm ok!" Umm..what? Does this girl have a habit of hurting herself while attempting to put away groceries? "I'm ok?" What does that even MEAN?

And the response of her brother is just classic- what the heck IS that noise that comes out of his stupid, grinning mouth? Did the sound sync get screwed up? Because that does not seem like the kind of sound we should hear coming out of a teen-aged boy. Is it a giggle, a chuckle, a laugh, or some weird hybrid of all three? And if so- what is he laughing at? Why is the spilled juice, followed by Sister's panicked cry, something to snigger at? What the heck?

All this is still running through my mind as the commercial fades to black, and I barely catch the name of the Americans Against Paying Anything organization funding this mess. But does that really matter? The real point isn't the Whine of the Month. It's the non-effort made by the writers and the actors in this pointless, confusing little lump of an ad. I can only conclude that ad men have awesome job security to feel comfortable turning out glurge like this. And that I chose the wrong profession.

When you don't want to listen to your body, OR your food

Here's another ad which practically begs you to either turn the channel or, failing that, at least to hate the product being sold.

So this guy is trying to eat the wing of some poor dead bird who never did anything to him, but is now getting some small measure of revenge for being decapitated, gutted, breaded and slathered in sugary barbecue sauce by slapping this idiot in the face with it's wing. Except that this is not an ad for vegetarianism- if it were, it would be pretty cool. No, the pathetic little tag line- "is your food fighting you?" reveals that it's actually a commercial for TUMS.

Since Tums is a product you take AFTER you eat, to AVOID or relieve the symptoms of heartburn, I guess we are supposed to figure that the knowledge that the coming pain will be dealt with somehow renders the chicken wing depressed and defeated in it's attempts to avoid being eaten, and this greasy idiot- made more greasy by the sauce stains on his face (the disgusting pig- jeesh, ever hear of a napkin, buddy?) chomps happily into his handful of food. Ah, don't we just love a happy ending?

Except- hey buddy, maybe your body is trying to tell you something. Sure, the hot sauce and fat and oils aren't causing you momentary gastronomical discomfort if you follow them with a couple of Tums, but that doesn't mean chicken drowning in heavy sauce is good for you. Your stomach and heart are still going to have to deal with the excess calories. Your arteries aren't going to be helped one bit by you popping a Tums for desert. All you've managed to do is mask the damage, which I guess makes Tums like those magic No Hangover Tablets they sell during broadcasts of Arizona Diamondbacks games- if you can't actually FEEL the impact, there isn't any, right? No pain, no foul?

Here's a better idea. Sometimes, your body knows when you are putting it in danger. When you touch a hot stove, you automatically jerk your hand away- do you want to find some medication which allows you to keep your hand on the stove as your fingers burn off? No? Then why do you want to take a pill which allows you to pretend that the crap you are shoveling down your cake hole isn't killing you?

In other words, when food causes you pain- that's a signal to STOP EATING THAT FOOD. Seems pretty darned simple to me.

A Slim Step toward Honesty in Advertising

Remember back in the 80s, when it was "Give us a Week, We'll Take off the Weight?" Remember all those commercials where women (no men, ever) would talk about how darned EXCITED they were to be replacing meal after meal with Serve Very Cold So You Can't Taste It cans of Carnation Instant Breakfast disguised as some great diet breakthrough? Remember how they tried so hard to convince us that you could get a "full feeling" that "lasted for hours" by drinking 12 ounces of chocolate milk?

Well, it's a new century, and let's give the people at Slim-Fast a little credit. They've finally admitted that no, those cans of Basically Nothing are no more filling than a cup of Yogurt, and yes, your ears will be ringing with hunger roughly 30 minutes after consuming one. So instead of being angry at being lied to all these years, we're supposed to just say "thank you" and buy this NEW product- Slim Fast Candy Bars, designed to keep us Slightly Less Famished For Real Food for up to four more hours!

Super. An hour after guzzling your overpriced can of sand and milk, you can "enjoy" a rice cake laced with enough sweetener to trick your brain into thinking you are eating something resembling a food product- almost.

Since all of this really does nothing except constantly remind the user that he or she is ON A DIET and therefore REALLY HUNGRY ALL THE TIME, may I make a small suggestion? Forget the Magic Pill diet "food" crap and spend that money on whole grains, skim milk, and veggies instead. Whole grains have this really cool way of making you feel full BECAUSE YOU ARE FULL. They don't leave you desperate for something further to eat ten minutes later. Carrots and Celery do the same thing. And here's a bonus, which you probably don't care about- these things are REAL FOOD which is GOOD FOR YOU, and it's stuff you can eat for the rest of your life, not just until you've dropped the weight.

Just something to think about before you walk out of the grocery store with your cart filled with Slim-Fast Fake Food Products- Slim-Fast shakes, bars, cereal, etc. etc. ETC. But heck, it's your money. And your sanity.