More Nastiness from Kraft

An adorable girl is sitting at a vast dinner table, with her back to a wall seemingly made completely out of glass, holding her frighteningly large head in her hand, complaining about the quality of the dinner her Valium-addled mommy has provided her with THIS time.

Judging from her stick arms, it's easy to believe that this girl is being absolutely sincere in her complaint that mommy pretty much never serves Kraft Mac 'n Cheese at this dinner table. After all, if the little girl were able to live her fantasy and shove "Kraft mac 'n cheese down my pie hole," I suspect that she'd be a lot--umm, more filled out, to put it delicately. Instead, she's "forced" to "push her food around to make it look like she's eating it," because that food is so very NOT orange pasta, cheese and salt product.

Judging from mom's reaction to the food-pushing, uncommunicative, bizarrely sitting-on-the-same-side-of-the-table-as-mommy daughter's lack of appetite, Conversation is not a regular part of the dinner experience. Mommy sees no issue with Daughter's staring blankly with a look of mild despair on her face; the food on her plate has been re-arranged, which means she must be enjoying it, so here's some more food for her to push around.

Taken as a whole, this nasty little slice of life is pretty typical of the offerings from Kraft Mac 'n Cheese these days, with a slight difference. Instead of the usual nasty little brat being indulged with forkful after forkful of the featured junk, this time we've got at least one sensible, responsible person showing a bit of concern over teaching proper, healthy eating habits to their offspring. Naturally that person is the clueless bad guy, standing in the way of Daughter's calorie-rich, nutrient-poor fantasy dinner.

Like cell phone commercials which seem to celebrate social detachment and outright rudeness, the message of this ad- that attempting to actually COOK food for your kids is a stupid waste of time which will only lead them to mock you- just makes me wonder why the makers of these spots hate society so much. Are they still trying to get over that childhood which seemed dominated by spinach and beet greens, and which featured way too few trips to the McDonald's Drive Thru window?

If so, can I suggest therapy? Or a final, cathartic confrontation with Mom and Dad? Is it too much to ask you guys to keep the scars of your upbringing out of your commercials, and stop trying to convince us Kids Know Best when it comes to proper nutrition?

And seriously, what IS it with this kid's head, anyway? Is that an allergic reaction to whatever mom put on her plate, or what?

The Biggest Losers

I really don't want to trash Weight Watchers here- I understand a lot of people struggle with their weight, and if you can make money convincing people that you have the answer to their problems, well, good for you.

No, I don't want to trash Weight Watchers, or Jenny Craig, or any of those other Weight Loss organizations which have probably helped thousands of people who simply cannot lose the excess pounds without the (largely imaginary) assistance of a giant corporation.

Still, I don't get how an obsession with "points" which extends to choosing light beer over dark (better tip: stop drinking beer) and grilling (better tip: cut out meat- it's better for you, the environment, and the animals) really teaches anyone to embrace a healthy lifestyle (as opposed to simply dumping a lot of weight momentarily.)

I also don't get why losing weight is still being treated like rocket science by so many people. Well, ok, actually I do: because treating weight loss as if it's some kind of mystery which can only be solved through an expensive, complicated program keeps a lot of people confused, bewildered, and willing to part with their hard-earned cash in search of the magic bullet.

I'm not a doctor, and I don't play one online. But there's nothing mysterious about what we need to do to stop being the most disgustingly obese nation on the planet. We need to stop eating so much damn meat- it's unnecessary, it's fatty, and it's cruel. We need to eat more green plants and fruit. We need to eat a LOT more whole grains and a LOT less bread. We need to stop consuming dairy products as if we're afraid that we'll hurt the feelings of the cows we have imprisoned on corporate "farms" (it would be more accurate to call them concentration camps for bovines.) We need to drink a LOT more water. And we need to stop Gaming and Texting and Tweeting and just plain SITTING and start MOVING AROUND MORE.

Sorry if this sounded preachy, but watching these idiots on tv crow about their "success" at emptying their pockets into the vast bank accounts over at Jenny Craig, Weight Watchers, etc. etc. ETC. is really irritating, because all those companies do is sell a product which is free to people with a little common sense.

Oh, and here's a message to the guy who is so proud that he's no longer a sweaty, greasy slob: Maybe you look better than your friends. But I look better than you. No, I didnt' lose 160 pounds. But that's because I never had to.

And I didn't give Weight Watchers a dime.

Eat that.

People Suck. Technology Rocks. Message Received and Understood.

Moral of pretty much every advertisement featuring I-Pads, Smart Phones, Laptops and Blackberries: People are boring, and will suck the life right out of you with their insistence on attempting to make conversation unless you are armed with an electronic device strong enough to ward them off.

Now, of course, pretty much everyone has a cell phone these days which provides some level of protection from this annoying but thankfully dying societal expectation that when someone attempts to start a conversation with you, you are at least polite about it, even if you don't want to--oh, I don't know- take the opportunity to perhaps make a friend, or at least show some interest in the lives of the other sapiens who share the planet with you. Now you can stare at the little screen as you update your Facebook page, download videos (if you have surround sound, you get to share that video with everyone in the room, you choad) and otherwise pretend to be by yourself.

But HBO Now takes your determination to build a cocoon around yourself to a new level. Now you can whip out your I-Pad and watch violent movies, sex-driven series, and expletive-dominated comedy shows while sitting in your doctor's office, on the train, in the park, or anywhere else you were once in danger of coming into contact with (ewww) other people.

And it's a very good thing. Because later this evening, when the woman with the I Pad is asked by her significant other (assuming they concede the necessity of a conversation now and then) "how did the day go?", she can grunt something about being able to watch her favorite HBO programming while waiting for her appointment, not about this nice, though rather shy and socially awkward, woman she met and ended up reaching out to. Maybe she'll even express relief that she had HBO Go because OMIGOD THIS OTHER WOMAN THERE WAS SO BORING AND SHE KEPT TRYING TO TALK TO ME.

So thank you, HBO and Apple, for making that wall just a little bit higher, and that cocoon a little bit stronger. Now please, just once, show someone using ear buds while using one of your society-dissolving products. Consider it an early Christmas present.

The Death of Shame

I really thought I had seen it all when, twenty years ago, I saw Desert Storm Commemorative Plates being hawked on late night tv. Then, about ten years later, I again thought the bottom had been reached with the "layered in 24 carat gold" coin featuring the majestic image of the lost Twin Towers of the World Trade Center, "majestically rising from the surface of the coin with the press of the thumb."

Repulsive, but with a silver lining- it couldn't get any worse, right?

Wrong.

Here's "the New England Mint" with it's contribution to our current orgy of fist-pumping, back-slapping and hooting, brought on by the extra-legal execution of a foreign national by a hit team which took place in a sovereign nation-- a sovereign nation which was allegedly our ally, at that. The narrator is apparently reading off the latest version of the hit (I wonder how many times the script had to be changed before the New England Mint decided to go ahead with this one, figuring that anyone who would buy this crap couldn't care less anyway.) There's the usual flag-waving jingoistic "we killed the suspect, so Justice Has Been Done because Might makes Right when it's being yielded by the USA or it's allies" pablum leading up to the Awesome Opportunity to own a piece of tin "layered" in gold (snigger-seriously, what kind of idiot thinks that there's more than a grain of gold on this thing? Oh yeah- the kind of idiot who would want to own garbage like this.)

Anyway, if you aren't sold on the idea of adding this "piece of history" to your growing pile of dust-collecting trinkets, there are these cool extras designed to draw you in-- check out the "Wanted" poster, created especially for this commercial, in mint condition (because- were you listening?- it was printed up JUST for this commercial.) And if you are STILL hesitating, here's the standard Certificate of Authenticity. This never fails to crack me up- what is being "authenticated" here? That the coin you receive is actually the coin being advertised? Wow, awesome. Because the only thing more worthless than this stupid Not Even Heavy Enough to Be a Decent Paperweight late-night tv offering is an "unauthentic" knock off, I guess.

I'm sure the New England mint has a built-in customer base for this stuff, and have a good idea of exactly how many they'll be selling. These guys aren't stupid- I bet they never end up with a warehouse of plates, posters, Civil War chess sets or coins.

I would throw one little caveat into the mix, however. This coin features the face of the current president of the United States on one side. I'm not absolutely positive, but I suspect that the people in the market for this junk are not big fans of his. I wonder if Obama's face on one side might depress sales a bit. If I were working for the New England Mint, I think I'd offer a cheap frame to go with it, and remind my potential customers that they get to choose which side to display.

I don't know why, but I suspect that in homes featuring this coin, the Majestic Image of the Seal Team Six logo, not that of the President, is prominently displayed- right next to the Stormin' Norman commemorative plates and the War on Terror deck of cards made out of cheap tin- layered in gold, of course.

The Game of "Life," Modern Version

A lot of people I know have Netflix accounts. I have no objection to the concept- after all, premium cable is still pretty expensive, and Video Rental Stores are becoming a relic of the past. I can see not wanting to stick your credit card into one of those Red Box deals outside of the local Seven-Eleven, too. Nope, I have no problem with Netflix.

But this- this is just wrong. In our first featured advertisement, Glassy-eyed mushrooms disguised as people whine about "never being able to afford all the games" they want, who are now so damn fulfilled because of something called GameFly.com, which allows one to rent all the video games one can waste one's life playing for one low monthly fee. Lovely. Because really, who could ever get enough quality time with their freaking television sets- and that couch isn't going to sit on itself!

And I love the "I just saved seventy bucks!" line--hmm, interesting economics there, buddy. You waste a certain amount of money on a pointless, life-sucking toy, and you congratulate yourself because you COULD have wasted a LOT more. I'll remember that logic the next time I have only ONE flat tire. As it's being changed, I'll happily calculate what I'm going to do with the money I "saved" because the other three weren't damaged.

The second ad is, if possible, even worse. Now the "adults" have joined in on endorsing this disgusting, brain-numbing waste of time, waxing poetic about how awesome it is that now all their children can play all the games they want and stop bothering them to be taken to the park, or to play catch in the back yard, or for pretty much anything except another helping of Stove Top Stuffing (come on- you just KNOW these people eat Stove Top Stuffing. And Wonder Bread.) GameFly is "perfect for our family..."-- well, yeah, because you aren't really a family, just a group of genetically connected, upright (when necessary) mammals who happen to live in the same house and really wish GameFly had been invented years ago.

Yep, GameFly should keep the kiddies distracted, giving mom and dad time to update their Facebook pages and surf for porn on the suddenly-available family computer. Sounds like "real family" fun to me.

Well, we've come a long way since Parker Brothers' "Family Board Game Night," haven't we? I sure feel dumb- a few weeks ago, I spent a good deal of my spring break playing Gin rummy with my mom. She's got a Netflix account, but not GameFly- which makes her less lame than I am, but still way below these people, who are having such an awesome time (and saving money!) staring at the Idiot Box as life goes on around them (somewhere.)

It's a sad world, and it's getting sadder. For only a small monthly fee.

Finally, the perfect pants for those long evenings at the Golden Corrall

It's the end of the world as we know it.

I mean, seriously. If this isn't one of the signs of the Apocalypse, it's at LEAST another strong indication that we here in the good old US of A are really losing it. This is actually a commercial for--- Sweatpants that are disguised as tight jeans. I guess it's marketed toward that growing (no pun intended) population of Americans who don't want to exercise or eat right, but are sick of trying to squeeze their rolls of flab into flattering jeans or wearing a Mu Mu to family night at Cicis.

With "Pajama Jeans," you get to look like you can slide your Not at all Svelte body into "designer" jeans which show off the Curves you wish you had. Because come on- if you've got the kind of body that looks good in tight jeans, you aren't going to be dissuaded by those horrible sharp buttons or the two hours it takes to get them buttoned (I had no idea that wearing jeans was so darned uncomfortable, if not downright dangerous! Where's the Attorney General on this?)

Oh wait- maybe it's got nothing to do with your Body By Cake, but instead by the "fact" that "you can spend up to EIGHTY DOLLARS for jeans..." Well, I suppose this is true. If you want preposterously overpriced designer jeans, you may spend $80 or more per pair. But if you just want a pair of nice looking jeans like EVERYONE ELSE WEARS, you are going to spend maybe thirty or forty bucks. And you know what you'll get? DENIM. That means material which is NOT made out of the same flimsy crap your PAJAMAS are made out of because you JUST USE THEM FOR SLEEPING IN.

I mean, let's think about this, ok? How long would you expect your PJs to last if you wore them while biking, jogging, or doing all those things which, come to think of it, you probably aren't doing anyway if you are desperate enough to stoop to Pajama Jeans.

I guess I have to re-evaluate this snark. Pajama Jeans are probably absolutely perfect for the lifestyle of people who would buy crap like this. They are probably just awesome for sliding into booths with your tray of meat loaf and mac 'n cheese. They probably feel just great as you take in All You Can Eat Pancakes with Cheesecake Filling at IHOP. And FINALLY- a pair of pants that don't make you feel constricted as you waddle up to the Pizza Buffet and prepare to "line jump" the woman building a salad in front of you to get the last three pounds of cinnamon buns.

Earth to fat, delusional losers: If you want to wear "skinny jeans," change your diet and lifestyle so you can look good in them. Buying Pajama Jeans is like wearing vertical stripes or installing circus mirrors in your house so you can trick yourself into thinking that you look better than you actually do. And that's just sad.

Because you know what? Your heart and cholesterol count aren't going to buy it.

Nothing Fresh about this commercial

There's a whole series of these Subway "Get Your Own" commercials, which essentially celebrate the three great hallmarks of modern advertising:

1. Men and Women really never have relationships that are not cruel, manipulative, shallow, or just plain hurtful. In pretty much every advertisement featuring interactions between males and females, someone is going to get cheated, harassed, made fun of, ignored, taunted, kicked to the gutter, Un-Friended, abused. And it's supposed to be funny. And to the glue-sniffing children who populate the YouTube comment boards, it always is.

2. The product being sold looks absolutely amazing. The cars are always showroom-shiny, the milkshakes are always overflowing, and the sandwiches are stuffed with enough meat and cheese to feed Somalia for a week. I don't eat garbage like this so I don't really know for sure, but I'd be willing to put down money that this "melt" thing isn't REALLY two feet long and doesn't REALLY weigh 12 pounds, like it does in this commercial.

3. Sharing is, quite simply, Un-American and Just Plain Wrong. From Twix Bars ("Two for Me, None for You") to Doritos ("Get your Own Bag") to this current "Get Your Own" nastiness, the advertisers would like you to remind you that you do Capitalism no favors by sharing your plenty with those around you. The woman in this commercial doesn't ask for a piece of the guy's Mega-Sandwich. She wants the whole. Damn. Thing. Why? See Point #2- this sandwich looks big enough to chop into sections and serve to the whole damn office. She's really going to absorb a week's supply of carbs all by herself?

Ugh, whatever, Subway. Even if your overstuffed packages of meat product and white bread gave me an appetite, the mean-spirited message would take it away. All that being said, the girl in this ad probably did the guy a favor by manipulating him out of his sandwich. He doesn't look like he's in need of excess calories to me.