Saturday, June 11, 2011

Short, Sweet and Stupid



Four times a week, this woman tells us, she runs. Good for her. More people out there need to run- or at least walk. Move. Stop sitting so damned much.

I just came back from a week grading AP exams in Louisville, Kentucky. I estimate that 80 percent of that town's population is obese- slow, fat, sweaty, etc. I believe that the official Sport of Louisville is Waddling. At one of the three Bats games I attended at Slugger Field, I saw dozens of overweight slobs shoveling fried chicken and french fries into their faces and washing it all down with massive cups of soda or beer. It didn't matter that it was roughly 95 degrees out. It didn't matter that these people HAD to be terribly uncomfortable with their excess bulk. It was all about the food.

We graded exams for eight hours a day, for six straight days. Three times a day, we were given buffet-style meals (I was a good boy, I stuck to the Vegetarian options all week, still gained two pounds.) At mid-morning and mid-afternoon, we had a snack breaks- granola bars, fruit, chips, cookies, slices of cake....plus, there were piles of candy sitting at our grading table "to keep our energy up." It would have been very easy to just eat, nonstop, all week. Fortunately I got bored with the food after the first day and nibbled most of the rest of the week, and got in a lot of walks along the beautiful waterfront.

Ok, enough about me and Louisville. Let's get back to this little nothing of an ad. This woman tells us that she runs. Four times a day. And she KNOWS she's supposed to drink water after her run- but she clearly doesn't know WHY, otherwise she would not make the really stupid, self-destructive mistake she makes after each run. You see, dummy, you are supposed to drink water because you've just gone through a process of dehydration- you've made your muscles work extra hard, and they need to recover.

What do you do instead? You get yourself a huge cup of ultra-dehydrating coffee, doused with sugar and fatty cream. So you are not satisfied simply negating a positive thing you've done for your body by putting back all the calories you just managed to burn. You insist on DAMAGING your body just when it is vulnerable.

And you do it with a stupid smile on your face. And a giggle. Brilliant.

Listen, lady- this is not advice I give to many people, but I'll give it to you: do yourself a big favor and cut out those daily runs. If they end with half a gallon of caffeine, sugar and fat, they simply aren't worth it. Just sit on your butt and drink water instead. Trust me- your heart will thank you. So, by the way, will your wallet.

Thursday, June 9, 2011

Oh, I get it. I'm part of the problem!



Think oil company owners are greedy, avaricious bastards determined to rape every corner of the planet if it means stuffing even larger wads of cash into their already bloated off-shore accounts? Think that all their talk of "green technology" and "clean coal" (seriously. Clean Coal.) is just smoke and mirrors intended to distract the tree huggers while every last ounce of ancient black ooze is sucked out of the Earth's orifices? Think that the only thing that oil executives have in common with seagulls is that they would both steal a bagel from a baby (not an original joke, but I can't remember which comedian I heard it from?)

Well, it turns out that if you think any of the above, you are only damming yourself. Because if you have money in the bank, or drive a car, or basically do anything beyond breathe, you are the owner of an oil company. So stuff your righteous criticisms in a sack, buddy- you own an oil company, just like the guys who make hundreds of millions of dollars a year, zip around the world in private jets, and own multiple homes on every continent (ok, maybe not Antarctica, but you get what I mean.)

So stop picking on the poor oil executives, and stop bitching about what you mistakenly see as bloated profits reaped from price gouging and futures-fixing and government-purchasing and environment-destroying. Because you are only picking on yourself. Maybe you aren't sitting on a mountain of blood money, maybe you aren't directly contributing to the suffocation of the planet, but you are the owner of an oil company. So quit your bitching.

And call your Congressman, and tell him to get the government to stop asking you annoying questions about your finances, Mr Oil Company Owner- because gosh darn it, you've got enough problems without having the Hippies giving you a hassle.

Because you're an oil company owner, and don't you forget whose team you are on.

Jell-O Spreads the Hate



Unwilling to let Volkswagen, Sprint and Kraft Mac 'n Cheese corner the market in loathsomeness, Jell-O has inaugurated a series of Parents v. Kids commercials in which Mommy and Daddy terrorize their kids into keeping their hands off of the Made for Adults desserts.

In this version, Mom and Dad are perfectly willing to traumatize Son and Daughter with stories of "Choco-Beasts" instead of simply ASKING them to stop "stealing" their Jell-O. The kids, who will probably need years of therapy before they can ever sleep in a tent more than five feet from the house again, run terrified into the house, but it's all good because their parents get all the Chocolate Goo in a Cup to themselves.

All in good fun, because except for the soiled pajamas, fear of the dark and new-found distrust of their parents, no harm has been done to these kids.

Thanks, Jell-O!

Tuesday, May 31, 2011

Generic Advertising At Its Best



I challenge anyone to argue with anything this guy says. It's all so bland, so obvious, so "no duh what on Earth is your point?" repetitive and cloying (right down to the dull Empty Room with Escalator background) that for a moment, it left me wondering "who in the world would be inspired to go anywhere based on this ad?"

Then it hit me- despite what we are told at the end of the commercial with the "Possibility City" tag line, it's entirely conceivable that the pitchman has no idea what municipality he's supposed to be talking about. It's easy to imagine this ad being used to encourage tourism and business investment in ANY city ANYWHERE in the United States. This commercial has NOTHING to do with Louisville, Kentucky- it's just a standard, Fill-in-the-name-of-customer-here advertisement available to any local Chamber of Commerce looking for a cheap little spot to run during baseball games or between other commercials.

Not that this ad even succeeds in encouraging investment or tourism. I mean, if you hear a single line which suggests that I should open my wallet and spend some money in Louisville Kentucky OR ANYWHERE ELSE, please point it out to me. All I hear in this ad is that cities are iffy, Hit or Miss propositions. They can be great. Or they can suck. They can provide inspire. Or Depress. They can provide a wonderful education. Or they can beat you over the head and deprive you of aforementioned wallet. And on and on.

Anyway, to the point: I will be in Possibility City for the next nine days, grading Advanced Placement essays with 1200 history teachers from all over the Not As Full of Possibilities as Louisville United States. So my next blog update won't appear until June 9. I will, however, be checking my email and responding to comments while I'm away. Later!!

Monday, May 30, 2011

Is there Life After Hockey?



"Dream come true?" "Happiest day of his life?" REALLY?

Spending a day with the Stanley Cup "and all his friends" is going to do this? REALLY?

Um, how, exactly? I mean, I get that this kid is a "big hockey fan"- but actually, let's start right there. Who the hell is a "hockey fan?" Surely they mean that he's a fan of a professional hockey TEAM, right? I mean, the kid doesn't really just follow professional hockey without rooting for a particular team, does he? Because that's actually pretty stupid (not quite as stupid as his 70s-style shorts, but pretty close.)

And mom telling us that this is a "hockey family-we're crazy." Thanks for telling us what is already obvious, Weird Mom. Just wondering- what do you guys do during the offseason (otherwise known as the month of August?)

Let's be real for a moment. For exactly how long will it be really be Super Awesome Amazing to have this big, ugly trophy sitting around? I give it thirty minutes, tops, before the kids get sick of looking at it and touching it and having their pictures taken with it and want to move on to do something else.

Now, maybe if this kid's team had actually WON the cup,* and paid him a visit, and gave him a tour of the locker room and a behind the scenes look at the rink, etc. this might be an enjoyable, even extremely memorable experience. But- just having the trophy for a day? Is it just me, or does this seem like a lot of hype for not a whole lot of payoff?

I love when companies to do this- they make a colossal big deal out of very little, and are aided and abetted by the Discovery (no pun intended) of some weird loser who, with the help of his ultra-indulgent parents, has managed to devote his Just Getting Started But Not Much to Celebrate Life to some narrow niche activity which has turned him into an obsessive little creep with sadly limited interests. Truthfully, I don't think that this kid needs to spend a day with the Stanley Cup. I think he'd be better off getting out of his room every once in a while and trying out different activities. It would be nice to think that one day this kid wakes up and, like Frances with her bread and jam, suddenly realizes that variety isn't a bad thing, and that even your Very Favoriteist Thing Ever can become a real bore when you let it become the center of your existence.

Seriously- What am I missing here?

*Go Bruins

Sunday, May 29, 2011

Some On The Spot Research would have been helpful here



This is hysterical.

Cicis, my favorite punching bag of a restaurant, had the "great idea" to scatter pennies around the sidewalk in front of their feed bins. The fat, sweaty slobs who frequent places like this would snatch up the pennies, hoping to find one that was labeled "Free Buffet." The Fat, Sugar and Carbs-addled loser who found the "lucky" penny would then jump up and down (sorry for the mental image) with delight at the prospect of saving the four dollars he usually had to cough up to gorge on pizza and cinnamon buns.

Just two problems: First, as previously implied, Cicis is practically free anyway. It's not like this is Ruth's Chris handing out free dinners. Getting excited about a free buffet at Cici's is kind of like rushing off to Sears upon learning that they are having a sale on tube socks. It's four dollars, people.

Second, the whole campaign presupposes that the prospective customers still retain the ability to see the sidewalk, bend over, and return to an upright position. Ever check out the crowd at Cicis, Golden Corral, Denny's, or any of the other All You Can Cram Into Your Cake Hole troughs? All I can say is, I hope Cicis had paramedics standing by for the people who couldn't quite make it back up- or at least a number of comfortable chairs and oxygen tanks for those who needed a recovery period after ten seconds of jumping around, chins jiggling, after "winning" another chance to add some artery plaque.

Thanks again, Cicis. You make this blog so easy to maintain sometimes. Almost makes the damage you are doing to our nation's health worth it.

Friday, May 27, 2011

"Look At Me"- Might as well replace In God We Trust on the money



This commercial does a very good job summing up what I loathe the most about our current obsession with "sharing" every little thing we say or do (I won't say "think," because I don't think there's a whole lot of "thinking" going on.) Unlimited Talk and Text is a GOOD thing, you see, because it allows us to desperately scream LOOK AT ME to a world increasingly disconnected from human contact- because we are all too busy trying to get noticed to realize that we have created little electronic islands around ourselves.

So while we walk down the street, sit on park benches or on the metro, or do anything else that used to at least create the possibility of bumping into an old friend or making a new one, we are encouraged to burrow deeper and deeper into our own little cocoons of isolation by keeping our eyes fixed on to the little glowing screen. As the airwaves become more and more congested with pointless garbage, we find it necessary to shout louder- where once we talked, now we text, because it's harder to ignore a text. Where once we texted, we now upload videos, because maybe a short of me doing or saying something really stupid will get me some attention before I am drowned out by the Next Really Stupid Thing.

This country is like a guy who finds himself on a crowded beach, surrounded by people with loud radios, each one playing his own tune. Rather than asking his fellow sunbathers to turn down the volume, he pulls out his own radio and cranks it up, providing his own contribution to the increasingly oppressive wall of noise. And cell phone companies just keep responding with the "solution:" Louder Radios.

And telling us this is a Good Thing. And using the closing song to The Yellow Submarine to do it.

I wish people who bought in to this technology would be honest for a moment and ask themselves: what happens if you get your wish, and people stop what they are doing and actually pay attention to you? Once you've hooked us with the video of your stupid face mugging for the camera, or taking a pratfall, now what? Do you really have anything to say? Or did you just want to be acknowledged for a moment, and it's ok for us to just move on now?

Have you always been this sad?