Even Geico seems embarrassed in this one

On the next step of his "epic journey" (their words) across America, the Geico Gekko finds himself being honored in a "parade for the veterans" (a parade for the veterans which seems to be taking place in Anytown, USA circa 1966, by the way.) 

The Gekko seems genuinely uncertain at the idea of horning in on a parade for people who actually went off and fought and risked their lives for their country.  Well, we can hardly blame him, can we?  On the one hand, we've got what looks like surviving members of Tom Brokaw's Greatest Generation, men who as boys left their moms and dads, picked up guns, and went off to save the world from Fascism.  On the other hand, we've got a cartoon lizard with an Australian accent.

And yet- the Gekko IS being honored in this parade, which is of course staged by Geico.  It's not a REAL parade, it's a mirage invented by an insurance company and using old men and about thirty extras as props to sell that insurance.   The "veterans" (wouldn't it be awful if they were REAL veterans, asked to "star" in this ad?) are just part of the joke, the mask used to justify a blatant attempt to link a FUCKING CAR INSURANCE COMPANY to Patriotism.

All this is supposed to be funny, somehow.  Can someone explain how to me?  Is it the In Your Face attitude of Geico in exploiting the soft spot most of us have for our fellow countrymen who were willing to risk everything?  Is it the huge, blatantly obtrusive Gekko float, which dwarfs the actual human beings who AREN'T in the business of selling us something?  Help me out here, please.

If all Mormon girls are as cute as this Mom, maybe I should look into converting

There are a dozen or more of these Mormons Are Really Cool Just Like You Think People who share Your Religion Are ads out there, most of them conveniently located on a YouTube channel nobody ever looks at, but some of which actually make their way on to regular television to compete with My Life Is My Phone commercials.  I can't help but think that their sudden appearance just might have something to do with a certain right-of-center political personality aiming for the White House this autumn.

No, not the President.  The other right-of-center guy- the one who is a Republican.  Wait, that doesn't work either....I mean, the white guy. 


All of these commercials have the same theme- a Daddy and his Child are having an awesome time together playing some game which requires use of the imagination and not an X-Box and also requires that they be in the same room at the same time- so far, so good. They are sword fighting or fighting space aliens or exploring new worlds or whatever.  Ultimately they are interrupted by Mom, who wants to let them know that dinner is ready, or that they risk waking up the baby- but unlike in pretty much every other commercial for stuff that has nothing to do with being a Mormon, Mom is not upset or irritated at their play (for one thing, she's too busy feeding the baby or cooking the food, which is all mommies are supposed to be doing when they aren't producing the next generation.)

I think that the message here is supposed to be "Mormons are Normal."  Except if it is, these ads are all total fails.  Hey, Church of Jesus Christ of Latter Day Saints- if you want to present Mormons as being Just Like The Rest of Us, here's what you do:

Show dad doing something really stupid while ignoring his kids which are, after all, Mommy's responsibility.

Show kids talking and texting and watching videos on tiny screens.  While rolling their eyes at their parents (that is, when they deign to acknowledge their existence at all.)

Show Mommy- well, actually, you've got Mommy down pretty good here.  Maybe tone down the Delighted to be a Mommy Look just a bit.  Have her sneer something hurtful at Daddy.  That would be a bit more realistic.  Otherwise, you are doing fine.

And good luck with the whole Romney thing, too.  Because my opinion of Political Parties matches up with my opinion of Organized Religions- they serve as security blankets for some, a way to break people into tribes and give them a reason to hate each other for others.  The parties are just a little younger than most, that's all.

I Have a Better Idea, FIOS

Instead of this guy casually issuing orders to his private team of movers- "adjust the flat screen tv just a smidge"-- as he settles into his vast, bright new palace with it's 20-foot ceilings, only to suddenly decide that he doesn't want to live there after all because it's not a "FIOS building," I have a few suggestions.

Unfortunately, I know kids who read this blog, and all my suggestions involve shoving foreign objects into spaces where foreign objects really shouldn't go.  Accompanied by pain.  Lots and lots of pain.

They also involve a lot of swearing and calling this person names I really don't want them picking up from me, or anyone else.  After all, they are good young ladies who should remain that way, and should not be corrupted by their evil-minded history teacher.

So I'm afraid that this time, I'm going to have to keep all the mental imagery where it originated- in my head.  I'm not going to describe the movers turning that flat-screen tv into a hula hoop over the privileged, noxious little jackass.  Nor am I going to share my fantasy of where that remote ends up (hint: to turn the channel, he'll have to get inventive with his diet.)   Nope, not going to do it.  Because some people I really like and respect read this blog.

So my detailed description of how this guy gets beaten into a bloody pulp by the furniture movers, with the remains being left to the dogs, and then has his non-FIOS castle burned to the ground to complete the Viking funeral for this sorry waste of skin is going to have to stay in my own imagination.  I'll leave you guys to use your own.  Sorry I couldn't be more help- but with this particular commercial, you probably didn't need any, anyway.

Fiber One, Husband Zero

Let me see if I get this straight.

Husband is standing in the middle of his driveway in his bathrobe, cradling a box of cereal in one arm and using the other to eat a bowl of said cereal.

Weird Colonial Indian Guy With British Accent strolls by and engages him in conversation about how the cereal eater's wife doesn't believe that the cereal, called FIBER ONE, has fiber in it, even though it's called FIBER ONE and has this big label which says 33% DAILY ALLOWANCE OF FIBER on the box.

Somehow the guy is going to get in trouble because there's the Wife, standing behind him with a nasty look on his face.  Can I assume she's angry because her husband is standing in the driveway in his bathrobe eating his cereal instead of doing it at the kitchen table like a normal person who is not driven out of his home by his wife's refusal to accept that a cereal that comes in a box which has the word FIBER all over it?

(Anyone here know the impact of fat idiots eating cereal in their bathrobes in the driveway on the suburban housing market, by the way?  I can tell you I wouldn't purchase a home in this neighborhood.)

Can someone explain to me what happened here?  Did this guy and his wife have an argument over the fiber content of the cereal which caused him to flee the house?  Did he get so insulted at Wife's attitude that he decided to take his box of cereal and seek comfort and affirmation from the guy he saw stocking the cereal at the local Giant Food?  Did hubby take advantage of Wife's momentary absence from the kitchen to snatch a few precious moments of peace in the driveway?  What?

Why I DON'T have Life Insurance

This commercial needed a personalized rewrite, and I was more than happy to oblige.

Scene I of I:   Father and son sprawling on massive couch in massive living room in typical Suburban Palace.

Narrator: "Life Insurance Protects your family."

Son:  "Daddy, what's life insurance?"

Me:  "I'm so glad you asked, son.  You know how Daddy goes to work every morning very early and comes home very late, usually really tired, and Mommy and Daddy have the kind of loud talk that parents have in the kitchen, while Daddy's dried-out dinner is being warmed in the microwave?"

Son:  "Yeah."

Me:  "Well, you see, Son, when Mommy and Daddy got married Mommy suddenly decided that she wanted to stay at home as soon as she got pregnant with you, even though she said something very different when they were dating, and Daddy had to take extra hours at the office in order to make up the lost income so we could still afford to pay for this house, which she picked out before she decided she wanted to stay home."

Son:  "Okay.."

Me:  "Well, it's not enough that Daddy works his fingers to the f--ing bone to pay all the f--ing bills so that Mommy can do whatever she does when she's not interviewing new housekeepers and somehow using a tank of gas in the SUV every three days.  You see, it's very important that Daddy also sends money to a company downtown so that when Daddy drops dead of a heart attack at the age of 45 because he worked himself to death, You and Mommy and Mommy's New Male Friend can continue to live in this big, beautiful house with the paid-up mortgage after dancing on Daddy's grave."

Son:  "Um....are you going to die soon, Daddy?"

Me:  "Oh, don't worry,  I won't die until the policy matures.  That's my life in a f--ing nutshell.  The day it kicks in, I'll probably make my exit.  But don't worry-- like I said, you'll still have your big room and tv and X-box and Kraft Mac'n Cheese and weeks at the beach and DisneyWorld and your mom will still have her jewelery and her shopping and everything will go on just like I was still here, except Mommy will have even MORE time to do stuff other than keep my house clean and make dinner like she promised she would before she took the mask off, five minutes after we got back from the Honeymoon."

Son:  "I'm glad we have insurance."

Me:  "Of course you are.  I would be too, if I were you, or Mommy, or anyone else but me.  Now shut up, the commercial's over and Daddy would just ONCE like to watch the game in peace, which we both know is going to end the moment Mommy walks in the door."

Oh yeah Staples, this is a totally believable ad

1.  What does "Computer Broke" mean?  That's certainly the first question I would ask if I were "IT Mom."  Does it mean you knocked it off the table?  You picked up a virus trying to get around the filters to look at porn?  You spilled milk all over the keyboard?  The internet is down? What?

2.  Has anyone, anywhere, ever uttered the words "Mom, Computer's Broke?"  First of all, isn't it safe to assume that any kid between the ages of 6 and 16 knows two thousand times more about computers than any mom aged 35 and up?  Isn't a kid asking an adult for help with the computer kind of like an adult asking a kid "did you notice where I put the warranty for the new washing machine?"

3.  IT Mom has quit, because now there's Staples.  Which means that while IT Mom has quit, Made of Money Mom is still on the job.  Which I'm sure is just fine with the kids, since the computer was more than a year old and therefore hopelessly out of date anyway and really lame anyway.

4.  Tell me this isn't a commercial letting kids know how they can get a brand new computer out of Made of Money But Clueless When It Comes To Technology Mom in about fifteen minutes flat.   "Hey Mom, Computer's broke- and here's the car keys and your purse, meet you in the Caravan."   Well played, Staples.

*btw, I almost didn't even notice that this is Totally Absent Dad Mom Does Absolutely Everything When It Comes To The Family Ad # 987,435.   Not only does it no longer faze me when a commercial allegedly featuring a "family" does not show a man old enough to be married to the featured Mom, but I really don't even expect to see him anymore.  I mean, these are commercials, not sitcoms.  If they were sitcoms, Dad would be an essential part of the picture, there to look and say something really, really stupid for Mom to roll her eyes at and kids to snark on.  (In the slightly longer version of this ad, he's probably revealed as the guy who "broke" the computer. Stupid dad!)

Best Buy presents the Destroyers of the Universe....

...and wow, are they ever proud of it.

Get a load of these smug assholes.  Each one "created" some pointless, time-and-life-sucking phone add-on designed to create a billion or so witless zombie addicts who simply can't go more than thirty seconds without whipping out their stupid phones to do SOMETHING.  One of them "created the first text message."  Another invented the camera phone (thank goodness, because actual cameras are so big and bulky, not to mention how IMPOSSIBLE it is to transfer photos to Facebook, after all.)  Another added that awesome "innovation" in which your New Best Friend talks to you in a bland, flat yet mysteriously popular digital voice.

Did they all get massively rich off their Amazingly Inventive And Oh So Very Necessary Improvements?  I don't know.  Not necessarily- at the time that little light bulb went off over their heads, they might have been working for a corporation which held ownership rights over everything they came up with while f--ing around with whatever they were supposed to be doing within the four cardboard and fabric walls which made up their cubicle.  I almost hope this is true, and the only real reward these Society-ruining asses can look forward to is repeated showings of this stupid ad.

Because, let's be serious- none of the junk these guys "invented" does anything to make life even a little bit better for anyone, does it?  All these "innovations" do is make life just a little Dumber- life, and the people who seem to spend more and more of their lives squinting at the idiot boxes that fit conveniently in their hands.  Providing "connectivity."  Or something.

So- Modern-day Einsteins?  You'll excuse me if I'm not first to nominate you for the Nobel Prize, ok?  I'll be too busy adding your likenesses to my Museum of Worthless Morons Who May Have Gotten Rich Making Everyone Around Me Spoiled, Clueless, Helpless Dickwads. .  Thanks for nothing.