When you are too cheap to spring for Champagne, I guess

I'll admit I didn't pay attention past the first thirty seconds or so of this talky ad- just enough to convince myself that it wasn't a joke.  Because it sure sounded like one when I first noticed it.

I mean, really- "Brewleywed?"  The "perfect way to say 'I Do?'"  Maybe if we've got two tasteless beer-swillers hooking up.  Even then.  I like beer, and so did the woman I married- but....."Brewleywed?"  Please.  How can a drink which probably goes great with nachos, burgers and curly fries be the "perfect way" to do anything as important as proposing, an important moment which should be approached in a much more solemn manner- say, on the JumboTron in front of 45,000 strangers who couldn't give a flying damn.

The idea is soooooo stupid, I don't even want to hear this guy's explanation for creating it and putting the beer in what looks like a champagne bottle.  I don't want to hear about the quality of the hops or how it's for that super special occasion or how everyone will love and remember it (remember it, I'm sure- as in "can you believe they served that stuff?  What- it WASN'T a mock-up?  That was for real? No kidding??")  I will admit to being impressed by his ability to talk for a full minute with a straight face about "Brewleywed." 

Brewleywed.  This is a joke, right?  No?  You're Serious? Brewleywed?  Come on.

AM, PM...it's intensely annoying no matter what time of day it is

Because we can never get quite enough of these "clever" commercials featuring noise which is supposed to sound like music, can we?

Be it potato chips, Kit Kat Bars, or soda fountains, there is simply nothing more attention-grabbing than hearing scruffy dopes create "music" with intensely annoying sounds, is there?

And never mind that the first time anyone attempts to replicate what these idiots are doing- at AMPM* or anywhere else, that person will be politely asked to exit the store and not come back.  Or that the employees of AMPM no doubt cringe whenever they see this ad, knowing that the knuckle-dragging zombies who stumble into the convenience store to trade in their meager wages for watery soda, beef jerky, cigarettes and lottery tickets have just been given permission by Corporate to try mixing several different types of soda in the same cup, no doubt leaving a liquid mess at the fountain every twelve minutes or so.

Too bad for them.  Because this concept is so original, so ear-catching, and so addictive that it's certain to be a massive hit for whatever billion-dollar industry happens to be holding on to AMPM as a tax shelter this month.  Especially since you can get "actors" on the cheap if you don't give them any lines.  My guess is that these particular idiots are being paid in Doritos and Face Time.

*Saw this commercial while watching an Oakland-LA game on tv, so I'm guessing AMPM is the West Coast's answer to Cumberland Farms, Stewart's, and 7-11.

Coming Next- Wendy's offers the Defibrillator!

I could only find ten seconds of this obnoxious little nub of an ad, but you get the point:  Wendy's horrible new pitch is having this stupid woman encourage people to kill themselves by jamming "Baconator" sandwiches down their cake holes.

I've already seen three or four of these ads, all of which tell the story of a woman whose life mission is to convince otherwise reasonable people that eating a pile of greasy meat and cheese is not only a really good idea, but just the thing they need to make their lives worth living.

She's not even subtle in this commercial.  She's basically ambushing this guy's happy discovery of the perfect addition to his home- a big, comfy recliner which will allow him to become the couch potato he's always wanted to be.  Good, but not good enough for the red-headed Angel of Death, who tells this dope that to make the picture complete, he really needs to have his face "deep into a Baconator."

Seriously? 

I suspect that as soon as this woman heads off the screen, Mission Accomplished, this guy will get a visit from a Very Helpful little sprite offering him a big fat cigar to enjoy once he's wiped Baconator residue off of his face.  Then a visit from the Alcohol Angel, reminding him that there's nothing like wrapping up a day of sitting, eating and smoking than several good, stiff drinks.  Oh, and let's make sure this guy is set up with a big screen tv and Xfinity!

But even if all that doesn't happen, we are still left with a rather skinny woman (I agree with one YouTube poster- she sure doesn't look like she eats a lot of Baconators) popping in on innocent bystanders to preach the Gospel of Incredibly Unhealthy Food, which can be purchased at the Church of Wendy's.

In the old Horatio Alger books, the "Most Dangerous Friend" was the guy who taught the stupid, innocent kid how to smoke and play cards.  In modern times, it's people like this woman, who Helpfully pop into people's lives to suggest that they inflict major damage on their hearts by eating this crud.  I just wonder what her back story is- what, exactly, does she have against the people she's pitching Wendy's latest monstrosity to?  Relationship gone bad?  Choked on a piece of broccoli? What?

All that's missing is the chariots

Let's face it- every single Olympics is a massive orgy of Product Placement, emotional manipulation and over-the-top Nationalism bordering on Jingoism which we are expected to swallow like good little sheep every two years.  I don't know if this version is worse- however, I'm pretty sure that 2012 will, in Advertising Land, be forever known as the Year of The Kiddie Olympics (the Kiddie Olympics and their "Bring It" Moms Who Never Get the Credit They Deserve and Don't You Forget It, that is.)

In this loathsome yet depressingly familiar chapter, we see girls and boys who probably still think that the opposite sex is icky entering arenas waving flags, coming off airplanes to the shouts and salutes of the drooling idiot mob, holding press conferences (no kidding, check it out) and signing autographs.  In between all this posing and smiling and desperate grasping at fifteen minutes of fame before the fairy tale ends and 70 years in the real non-applauding, non-saluting, non-autograph-requesting real world begins, I suppose these children engage in athletic competitions of some kind.  I mean, that's what the Olympics are all about, right?

I'm sure it's not an original observation, but MAN this garbage has a heavy, oppressive Hunger Games feel to it, don't you think?  Children from all over the world assemble in an arena, with the hopes and dreams of their nations resting on their narrow shoulders, to try to best each other in a series of sporting events.  The winners get pieces of precious metal to wear on their undeveloped chests, the losers go home in tears knowing that they Let Everyone Down Even Though Everyone Insists They Are Proud Anyway. 

Yeah, this is really healthy.

Only a few days left.  Thank God.  Unfortunately, right now there are a whole lot of 9- year olds preparing to grab for their moment in the sun, coming up just around the corner, in 2016.  And even before that, there's Kiddie Ice Skating coming to a tv near you, early in 2014.  And more kid-based commercials to help us Truly Appreciate the Sacrifice.  Can't Wait.

I see this differently too, Red Lobster

Hmmm...this Maine fisherman says "I love lobster..." I can see why she'd "love" lobster if she sells it to good seafood restaurants, or Red Lobster.   But you know- I find it hard to believe that someone who makes a living handling these Insects of the Sea really enjoys eating them.

Heck, I find it hard to believe she makes enough money to enjoy eating them.

Also, she says that people "can never get enough" lobster.  Personally, I can take or leave lobster.  Almost every good seafood restaurant I've been to also serves up high-quality steaks.  I'd rather have a steak than a lobster any day of the week and twice on Sundays.  Oh, sorry- I keep mentioning good seafood restaurants, and forgetting that the topic of this post is supposed to be Red Lobster.

And I'd like to know what kind of people "can't get enough lobster," since it's a damn expensive food item, not exactly something that those who are used to ordering off the Dollar Menu at McDonalds can afford to eat regularly.  "Can't get enough" of it?  Really?

"I see food differently."  I get the play on words, but taken at face value this is actually very accurate.  You see food as gigantic bugs which spend their entire, very short lives feeding along the muddy bottom of the ocean until, one day, they wander into one of your cages to be captured.  Then they have their claws taped shut, or disabled by wooden pegs. Then they are flown to good seafood restaurants (or Red Lobster) to be dropped into a tank and gawked at until they are finally plucked out and tossed into a vat of boiling water.  That's how you see this food.  I see an overpriced insect and, again, a poor substitute for a good piece of beef.

Farmers see food differently, too- they see the work that goes into the planting, harvesting, etc.  I get that this woman means "I see food differently" in exactly this way.  But my guess is that most farmers can afford the food they are producing, and I doubt that's really true of lobster fishermen.  Maybe I'm wrong.  It's happened before.

Colonial Penn Life Insurance- because Cash is the best Pain Reliever

I half expected to see a clip from "Life of Brian" at the end of this ad- specifically, the part where Brian and the two criminals crucified with him start nodding their heads, kicking their legs, and singing  "Always Look On the Bright Side of Life" as they hang from their crosses.

Seriously. Here's a woman who has just lost her mother.  Mine turned 80 the other day, and is in good health, Thank God- but I imagine that the death of a parent is a pretty damned traumatic event.  Yet she's apparently discovered a new phase of mourning- she's moved past denial and devastation, and moved on to Waiting For the Life Insurance Check.

She's interrupted by Standard Black Neighbor Character, who gives the Standard Sorry To Hear About Your Mom speech- but the main character sure doesn't look like she's suffering from anything, unless it's concern over the Financial Burden the rather Inconvenient death of her mother has caused her and her family, assuming she has one.

Yay, Colonial Penn has moved with lightning speed to get the insurance settlement into Trust Me She's Sad on the Inside Daughter.  "This will really help" Relative of the Recently Deceased but Already Almost Forgotten Mom assures Neighbor- and the topic of their bland half-conversation turns to how affordable Colonial Penn's Life Insurance is.  Anyone else think it's more than a little creepy how quickly Neighbor accepts the change of topic?  In five seconds, we've gone from "sorry your mom is dead" to "is that life insurance expensive?"*

I guess I could blame AARP for ads like this- that organization which, btw, will simply not accept the fact that I'm still young and spry (inside joke and shout out to one of my readers- she'll get it) and wants me to read their stupid magazine- because AARP stopped serving seniors and started becoming the main whore for insurance and the pharmaceutical industries years ago- but at this point, I really don't care who is to blame.  I just really hate this ad's trivialization of pain and loss.  You suck, Colonial Penn Life.  Not any more than other insurance company, but you suck.

"My mom's dead- but hey, here's a check."

Yuck.

*that really is some conversation these people carry on as the narrator explains the insurance further, isn't it?  I mean, where the heck are they going? Is the daughter's mailbox in a different county from her house, or what?

And what's with the smiles and laughter?  Why do I have the strong suspicion that Daughter is getting herself named chief beneficiary in Standard Black Neighbor's future Colonial Penn Insurance Policy?

SelectQuote? Ask me why I care!

John is 42, married, mortgage.  John has fulfilled America's very low, very unspectacular expectations of him.  John is a square peg which has slid effortlessly into a square hole.  Everything has worked out pretty much as planned for John, except maybe that his hair has gone away.

John has "three great kids."  I actually wanted to use another SelectQuote commercial featuring another suburban white shmo with "three great kids" who spend pretty much the entire ad being delighted at their ability to throw colorful plastic hoops on to a target almost two whole feet away. (This game is fun not just for Mom and Dad and the 2-year old, but also for the kids' two older sisters.  Great kids, it seems, don't require a whole lot of intellectual stimulation.)   But that ad and those Great Kids are not available on YouTube, so I'll just use this one featuring John and his equally bland wife, Cassie.

(By the way, what makes the kids in all these ads "great," anyway?  They look kind of clumsy and dull to me.  And the ones here aren't even throwing colorful plastic hoops on to a target.  Doesn't that mean they are less great than the kids in that other ad?)

John called SelectQuote, and found that he could set up a $500,000 windfall for his Great Kids and Depressingly Fertile Wife for only $24 a month.  So if John, who is in Excellent Health, dies anyway,  Cassie and the Great Kids will be secure in their suburban lifestyle, which apparently involves setting up colorful tents in the front yard (leading to dead grass eyesores and angry calls from the Neighborhood Association, but never mind) and smiling at delight at every uninteresting thing the Great Kids do (like throwing hoops on to a plastic target.  Sometimes.)  I can see why John would want to protect this.

Thing is, Fertile Cassie also called SelectQuote, and insured her own life.  So when Cassie isn't popping out little copies of herself and John, she's working outside the home and making a salary large enough that Cassie feels compelled to make sure it is replaced if she dies? 

The kicker is that John and Cassie Have Stuff- including a mortgage and Great Children, and they feel compelled to plan for their own deaths, but they don't want to go overboard on the whole cost thing, so they called some company which produces syrupy commercials about boring white people and their insurance issues in order to find another company willing to hand a chunk of dough over to the survivor if Something Happens to disrupt the whole suburban paradise deal.  I get it.  What I don't get is how SelectQuote has managed to make about thirty of these commercials featuring the most generic, non-ethnic looking, pasty, boring losers and their equally dull children and never once convince me that I should follow their lead and insure my life.  Even though I am in my forties, and in Excellent Health.

Maybe it's the lack of a mortgage, a fertile wife and Great Children?  Hey, I tried!