Subaru gets Love wrong. Again.

I guess this is supposed to be a Dad trying to connect with his Son, but it's so devoid of human emotion, it feels a lot more like Mom's New Boyfriend trying to connect to Her Kid to me.

Dad's being a total fail here on so many levels.  First of all, why is the kid in the back seat?  So Dad can keep his distance, reminding himself that the kid is there now and then by glancing into the rear view mirror?  Are Subarus so unsafe that it's not recommended kids ride in front?  What the hell?

Secondly, there's no dialogue between the two at all.  Dad seems to think that all he has to do is show the kid a few disconnected objects- a tree, a view- no need to let the kid know WHY he's showing these things.  Why is this tree so important?  Because it's big?  What ABOUT the view?  Is it supposed to inspire?  Why isn't Dad doing any instructing or explaining or just plain SHARING?  I don't blame the kid for not responding- he has no idea what this is all about.  So he takes refuge in his cell phone, as if he is alone in on this journey- because he might as well be.

The father finally- accidentally- discovers something the kid likes- Bison.  So he does something right- he brings the kid to see more bison.  Cool.  Does this lead to a discussion of bison including what other animals they are related to, or what they eat, or how they were hunted almost to extinction 120 years ago?  That would be great.  Considering that all we see at the end of the ad is the two mutes staring at a herd, why do I doubt this?

Maybe Subaru should just drop this "Love" ad campaign.  They don't seem to know what the word means beyond "Love means using your Subaru to do stuff."  And they don't even know how to illustrate THAT meme very well.  At all.

Snickers Halloween Ad: Because being clever and different is so very, very wrong

In real life, a "Horseless Headsman" is a really brilliant, out-of-the-box idea, and if this costume was actually possible to make in a non-CGI world the kid who pulled it off would be praised as a genius.

In Reel Life, the other kids sneer at the "Horseless Headsman" and assume it's a stupid mistake because hey, we all know what a "Headless Horseman" is- we've all seen someone go to a Halloween Party or trick-or-treating dressed as him, it's pretty standard, it's as imaginative as a vampire or a ghost, so that's obviously what the kid Was Supposed To Be because thinking outside the box is way uncool.

Personally, I'll take the Horseless Headsman kid and reject the one who thinks Oh Wait You're Right I Wanted To Do This According To Script.  Because, you know, it's actually pretty clever.

Well, at least there's no mystery as to where the Snickers bar came from.  I just wonder why the Horseless Headsman kid would be hungry- I'd think with a costume like that, he'd be collecting a lot of candy from adults who can appreciate imagination and are willing to reward it.

Well, AT&T, you really had me going for a few seconds there!

For about the first fifteen seconds of this ad, I thought I might actually be watching a commercial for cell phones or data sharing or some other 21st century thing I don't really understand or want to understand that I actually liked, because it featured kids doing something approaching Cool which required something approaching Skill instead of the usual brain-dead texting and movie-viewing crud we expect to see in commercials for cell phones or data sharing.

Those first fifteen seconds were not only Not Horrible, but actually pretty entertaining and fun.  I could even ignore the fact that these kids were splayed on furniture while the sun streamed in from the window- something my parents would not have tolerated.  Can't have everything, after all.

But then of course AT&T had to remind me that I was watching a commercial, which meant that the kids HAD to end up acting like spoiled, disrespectful, unappreciative assholes to their father who provided all this, and that Dad had to end up being portrayed as a clueless, About As Uncool As Even Dad Can Get buttinksy who needs to get back into the kitchen and finish cooking the kids dinner instead of trying to be a part of their lives with his lame-ass non-electronic music Thank Goodness None Of Our Friends Were Here To See This OMIGD I Would Rather Die.

Nice save, AT&T.  Just make sure nobody ever edits this ad- you wouldn't want anyone to be left with the impression that kids can just have fun with your overpriced, stupid gadgets without sneering at Dad too.  That would be just awful.

Another take on this awful Buick commercial

In another version of this ad,* we see the spoiled Suburban princess actually spying on the Garcias using a pair of binoculars as she drools over their new Buick- "Looks like the Garcias have a new car."

"Good for the him" her husband intones.

"Good for her" she replies.  Yeah, because living in this f---ing palace with freaking gold gates isn't good enough for you- now you want a new Buick, too.  I know that everyone in TV land lives like this- but why does every commercial have to pretend that everyone in REAL LIFE occupies massive palaces in gated communities?

The Garcias live in a gilded cage- good for them.  Both of them.  Except, they have neighbors who stand at their windows and evaluate them through binoculars.  I'm not sure it's worth it.

*When I find the "Good For Her" version of this ad on YouTube, I'll replace it here.  But you've all seen it.

Like the commercial, hate the website

Is there a more depressing site on the web than weather.com?  It's not the weather- I expect it's usually accurate as weather forecasting sites go.  It's the little stories that the site is always asking us to click on.  Man, they are downers- "This woman died on her honeymoon," "Child's Final Tragic Moments," "Horror at Beach House- You Won't Believe It..."

I mean, what the hell?  Why is Weather.com always trying to tickle our Morbid bone?  I go to the site to see if I need an umbrella, not to find out if a blonde girl has been abducted and beheaded (yes, she has) or if a guy has been killed by a freak tidal wave (yes, he has.)  This other crap?  I'd rather read about the One Trick To Cut Your Car Insurance If You Live In Maryland (what a coincidence- I do!) or Why Doctors Hate This Man or Why The IRS Hates This Man (same man?  Don't know...)

Either way, this potato chip ad is a painful experience

When I saw this ad on American television, I had no idea it had been made in Australia.   Didn't find that out until I looked for it on YouTube.  Since YouTube never, ever lies, I guess it really was made in Australia.  Still, I can totally understand why Lays thought it would work very well here in the States.

It seems like an American commercial, because the kid is being an absolute nasty ass for no reason whatsoever (unless "because she can" counts as a reason.)  She can see that the creep across from her is hungry, or at least so stoned that he can't tear his eyes away from her potato chip, and her response is to tease him with it.  Not give him a chip, not change seats, not tell him to act like an actual grown-up and use his voice or to stop staring at a little girl he doesn't know and her snacks- just to act like a jerk.  Yep, totally American.

But you can tell it's Australian because it features a commuter train which looks like it might actually be somewhat comfortable, and which seems to be traveling at a reasonably fast speed.  Comfortable, High-Speed Commuter Rail?  That's about as Un-American as it gets.

Not trying to scare anyone here, but....

When you watch this commercial, just imagine this:

Some people think that this ad is LOL funny.  And some of those same people buy car insurance.  Which means that they are actually on the road, operating heavy machinery which sometimes travels at high speed.  Sometimes on the very same road you are driving on.

And they think this ad is LOL funny.

Sorry if that freaks you out.  But I felt I had to say something.