Rocket Mortgage continues to hate on women

Here's yet another Rocket Mortgage/Quicken Loans  commercial which is willing to concede that a woman can be extremely smart and successful and even exciting (Megan is a lawyer who totally demolishes the other side AND is on the verge of confirming the existance of Bigfoot?) but when it comes to doing the Maths is basically just a helpless, silly, addled little girl.

Megan has the Sads because for all her brilliance, mortgages are full of percentages and numbers and all those other things that hurt her little Girl Brain.  Law is words and talking and we all know how women can talk the bark off a tree, but when it comes to numbers, well, let's not get silly.  And let's not judge, either- we wouldn't expect a man to be able to diaper a baby without stabbing it or cook a meatloaf without burning down the kitchen, so it would be totally unfair to expect a woman to work out a mortgage schedule.  Everything- and everyone- in their place, as they say.

Fortunately some GUY invented Quicken Loans and since there aren't THAT many numbers on a phone (not that it matters- who has ever met a woman who doesn't know how to use a phone LOL!) Megan can use one to find the perfect mortgage.  After all, it's "simple," and nothing appeals to women more than stuff that's simple. 

Now she just needs to use that phone to find herself a man, because when you think about it, she looks like she's around thirty and no way a female should be worrying her pretty little head about mortgages at her age. 

Galaxy Presents: A woman going nowhere fast

The woman in this ad....oh, I could spend all day on this post, but I'm tired after a long week of classes and have other things to do.....

1.  She's at the airport and she's holding up the people in line because she didn't think to upload her boarding pass until she reached security.  Um, I'm 54 years old and I know enough to TAKE A SCREENSHOT OF MY BOARDING PASS so nothing needs to be loaded.  I also know that boarding passes can still be printed up- and I ALWAYS get a printed copy of my pass, because, you know, stuff still happens. 

2.  She's on the plane and oh noes she can't use her phone to keep what's left of her atrophied brain amused for a few hours, meanwhile she's got a case of the jealous sads because everyone else on the planet is watching movies on their Much Better Much Faster Phones.  You know, stupid woman, there are these things called "books" and "magazines" that don't need to be streamed or downloaded, right?  Even better, they don't need any external memory.  They just need you to have a vocabulary, but you probably tossed that out a few years ago when you discovered Grammarly and talk-to-text, right?

3.  She's trying to get a taxi- oh what am I saying, she's trying to get an Uber, taxis are so 20th century- but she can't because her phone is, again, too slow.  So she's in the rain (we can assume she didn't know it was going to rain because her phone failed to tell her, so no umbrella)  and totally helpless because she's tossed aside all her life experience and sense to lean on her ubiquitious electronic crutch. 

4.  She finally does get a ride, but then she sees a Samsung store and tells the driver to let her off so she can run in and get her slow phone fixed or something.  It takes no time at all for the commissioned salesperson to convince her that there's nothing she can do to make her phone be at her beck and call to save her from her helpless self.  I mean, she COULD get rid of some apps but that's just silly.  So she'll just shell out some more money and upgrade, problem solved.  In the final scene, we find her Loving Her Phone Again 'Cause It's Fast Enough to allow her to sit in an easy chair and stare at something on the screen.  We don't see the phone actually saving her from a situation her non-cellphone owning parents would have had no problem dealing with.  She's just watching something, giving her atrophied brain yet another vacation.

(Oh, and we get some weird scene where a total stranger and his kid stare at her like she's the last free human in "Invasion of the Body Snatchers."  They can just TELL she has an inferior, slow phone and she MUST be assimilated or she can expect to be sneered at for being such a luddite.  How do they know that her stress is being caused by her phone and not the heavy rain or some unspoken problem in her life?  There's probably an App for that.)

Seriously, WTF Samsung?  Paper boarding passes.  Books, Magazines, Daydreaming.  Taxis.  How freaking helpless and dependent on electronics do you want us to be?  Do I really want you to answer that?

Up into your neighbor's Napoleon Grill? Get help!

I've had more than enough of these Napoleon Grill ads which feature rich white guys standing outside ridiculous suburban mansions playing with equally ridiculous, utterly opulent grills which feature more bells and whistles than most automobiles.

In this one, a creep is so damned obsessed with all the fun he can have with his neighbor's grill that he's actually snuck on to the property in the middle of the night to engage in a little fantasy grilling.  He doesn't steal the damn thing, he just shovels raw food on and into it so he can engage in what can only be described as illicit grill sex.  I'm sorry, but I don't know any other way to put it- the weirdo is having an affair with his neighbor's grill.

And of course the punchline comes when the seriously disturbed jackass is interrupted in his fantasy play by the grill's owner, who doesn't seem at all surprised to find a guy he clearly knows very well cooking with his grill, right in his yard.  Maybe this is just something that rich white twads in the suburbs expect from eachother, I don't know.

What I do know is that the grill featured in his ad retails online at the official site for something north of $5000.  No, I'm not kidding.  This grill costs more than a two-week, 4-star tour through Europe.   So maybe that's why I don't understand the guys in these ads- I don't know anyone with that kind of money to throw away on an outdoor kitchen, and I don't WANT to know anyone who covets his neighbor's barbecuing system.  Just too disturbing.

Match.com went there, one year ago today

In this ad, Match.com goes totally Seven Brides for Seven Brothers on us.  From the opening scene, it's made totally clear that the ONLY reason this guy needs to find himself a female is because his kid is sick to death of burned food.  Howard Keel/Dad needs to go into town and find himself a woman- ANY woman, because there's a kid to be taken care of and food to be shopped for and cooked and a house to be kept clean. 

And as if this isn't creepy/retro enough for you, Match.com ramps it up by having the KID take charge of the whole Getting Dad Back Into The Game thing.  This little boy simply cannot WAIT to have another woman in the house so he can actually have a damn meatloaf that isn't burned for a change (women are genetically designed to cook meatloaf, you know.)  So he fills out his dad's dating profile, selling his dad not as a worthless, helpless, scared little doofus but as a Real Catch because Oh Freaking Lord We Just Need a Woman Here.

And then we get the hilarious punchline- when a susceptible female bites on the hook and agrees to a date, the kid sets her up to meet Dad at the aquarium.  And then he comes along! 

Let's take a look at this from a few angles, shall we?

1.  If you are the guy, you are telling the woman straight out that you are property of this little boy who runs your life, and if she's going to get a second date she'd better impress that kid.  I'm frankly surprised the guy came along on the first date, he doesn't seem necessary here at all.  He could have just given his credit card to the kid- he's got the computer password and unfettered online access after all, why not?

2.  If you are the woman who showed up for a blind date and found yourself being sized up as Potential Housekeeper Material by this kid, well, you know a lot about that guy that wasn't specifically listed on his profile page, don't you?  You going to go through with this?  Why?  So you can have a great story to tell your female friends who talked you into Match.com later?

3.  If you are this guy's ex-wife....well, what do you think about your kid being introduced to your ex on the first date?  Just curious.

4.  If you are the kid in this commercial....oh no, I can't even begin to go THERE.  Someone else is going to have to wade through THAT damage.  Way too disturbing for me.

Let's keep in mind that this is specifically a FATHER'S DAY AD.  A Father's Day Ad with the message that fathers are totally butt-worthless as well as being guilty of neglect every day they continue to pretend they can raise a kid without a woman in the house.  Stop acting like you can be a parent, Stupid Man!  Kids need decent meals and clean houses!  Get back out there and lasso yourself one of them women folks so we can get some decent service around here!

Sick.

Staples will promote the personal touch right up to the moment it becomes Staples.com

This Staples ad carries the message that it understands the value of building a relationship between it's employees and it's customers and that nothing can replace that one-on-one, face-to-face human contact which builds trust and brand loyalty.

Meanwhile, Staples is aggressively pursuing the shutting of it's brick and mortar stores all over the United States and moving to a web-only presence, almost certainly achieving this cost (and employee) slashing strategy by 2025.

You reconcile these two things.  I can't.

Wealthsimple's Super Bowl commercial gives me a severe case of the Sads

I can really relate to this confused, harrassed individual.  He's got a high-paying job and a nice house in the suburbs but he's having nightmares and his head is spinning because he can't decide how to invest his excess money.  And the world sure isn't doing him any favors, offering him unsolicited advice everywhere he turns.  He can't even enjoy a nice soak in the tub or a relaxing breakfast in front of his flatscreen without being tortured with thoughts that he isn't turning his pile of cash into a bigger pile of cash more quickly.  Oh woes.

I wonder how many people watched this ad and thought it was cute and/or clever but also had absolutely nothing to do with the reality of their lives.  Every year a larger percentage of Americans live paycheck to paycheck, carrying credit card and other debt from month to month as part of the normal cost of living.  "Investing" means possibly buying a house you can borrow off of and perhaps sell when it's time to retire- if you're lucky enough to hit retirement age during an upswing in the real estate market and not one of the all-too-frequent "corrections."   "Retirement Funds" means "Social Security" and not much else to more people every single year- and that's not because investing is "complicated."  It's because stagnant wages and the death of pensions have made surplus income at the end of each month a fantasy.  Figuring out what to do with wealth isn't the middle-class problem it used to be, Wealthsimple.  For a whole lot of us, there's already a creditor out there waiting for every bit of it we can- briefly-get our hands on.

So pardon me if I don't shed a tear for anyone who gets dizzy at the dizzying buffet of investment options.  BMWs come in different colors, too- that doesn't mean I'm going to sympathize with anyone struggling to make that choice.  The guy in this ad is going to have to look elsewhere for a tissue or a shoulder to cry on. 

Meet Mr. Cooper, your Friend in Denial....

Is owning a home the American Dream?  Maybe.  I bet the kids in this ad would settle for financially responsible parents.  I mean, look at these people- they've got a house in the suburbs they can't afford without rolling up credit card debt and making themselves vulnerable to predatory loan companies like "Mr.Cooper."  They buy stuff then can't really pay for, digging a big hole for themselves while pretending that they are better off than they actually are, just so they can "give their kids everything" while maintaining smiles and relaxed attitudes that are fake or clueless or both.

So they'll sign with Mr. Cooper and get a debt consolodation loan using their property as security, and if they just keep on doing what they've doing to get into this mess in the first place they'll end up right back where they started- except, this time, in something a bit less substantial than that nice house in the suburbs.  Where will the "American Dream" be then?  Where will those stupid, vapid, fake or clueless smiles and relaxed attitudes be then?

How about living within your means, Stupid Suburban "Adults?"  Maybe pretend that the "American Dream" is being happy with what you have and knowing how to set limits?  Just a thought.  But if it's a thought that doesn't seem particularly attractive, there's always Mr. Cooper there to help you delay your inevitable rendevous with Reality.

Just remember- it really is inevitable.