It didn't even occur to these Pat Mahomes toadies to just ask Jake from State FarmTM if they could get a Totally Awesome Deal from State Farm without getting Pat Mahomes hair styles. Hell, it didn't even occur to them how totally creepy and weird it was to assume that the reason Pat Mahomes was getting that Totally Awesome Deal was because he looked like Pat Mahomes. Maybe they were too busy being Not At All Creeped Out by the fact that they never see Pat Mahomes anywhere without Jake from State FarmTM hanging around with him?
It also didn't occur to State Farm that this ad has exactly ten seconds of actual content (such as it is) followed by grins, shrugs, rolled eyes, and awkward "seriously, that's all there is to this" filler. Maybe because there seems to be a population of witless drooling idiots who enjoy these insultingly stupid commercials because Hey Look It's Pat Mahomes (again.) And Hey Look it's Jake From State FarmTM having absolutely nothing to do with himself except hang out with Pat Mahomes Because Reasons (Aaron Rodgers filed a restraining order, perhaps?)
So as near as I can figure, the little girl in this ad is making one ornament after another and then having her mother drive her to the family mailbox- which apparently is several miles away, WTF?- so she can have it delivered to her father who is stationed overseas. So far, so good- except, again, what is the deal with these people living so far away from their mailbox that it's a significant drive to send and pick up mail?
The mom asks the little girl "one more?" and the little girl nods the affirmative. Good thing too, because as it turns out, Daddy has come home (sort of) and has decorated the tree next to the mailbox with his daughter's homemade Christmas ornaments. And was just....ummm....waiting behind a tree, hopefully inside his own Toyota because it looks kind of cold out, for his daughter and wife to show up and...umm....
Ok, I know I'm repeating myself, but What. The Actual. Hell. How long has this guy been hanging around the mailbox decorating that tree? How did he even manage to put ornaments up that high- is there a ladder folded up in the back of that Toyota? What would have happened if Daughter had decided that she was all done sending Daddy ornaments? Would mommy have just called Daddy on the cell phone to tell him that the whole "meet by the mailbox Christmas tree" bit wasn't going to work and he could just finish driving home now? How much elaborate planning did you people put into this? Has Daddy been "home" for days, but you avoided having him come home and cheering his daughter up because her sadness over Daddy's absence was just way to cute to spoil until the last minute? WHAT IS ALL THIS, TOYOTA???
You gotta love how these twats take "being socially responsible" to mean that they can't even stop at grandma and grandpa's and let them talk to the kids through the glass- or over phones while looking at the kids through the window panes. Nope, gotta keep distant, sorry mom and dad, you can see your grandchildren, but only as blurs as they drive past your house, hope you saw the homemade sign they made, we can't slow down for you to read it because we're on our way to a holiday ski weekend back home to be super-socially conscious and socially isolated!
And just look at mom and dad's faces- sure looks like they are sad that they can't actually stop to visit, doesn't it? Sure looks like everyone misses being together, doesn't it? I swear, mom and dad are secretly dreading the end of the Illness that Shall Not Be Mentioned because they'll have to come up with another excuse to avoid seeing the parents who don't live in a gated community.
Also gotta love how the Lexus sitting in front of the ridiculous-even-for-these-commercials-house actually melts the snow around it with it's Warmth-emitting Awesomeness. They've never made snow good enough to approach one of these LookAtMeMobiles!
1. The doofus customer is outnumbered by the two employees 2-1 in the AT&T store, marking the first time in history that the customers have not outnumbered employees by at LEAST 15-1. He also has TWO employees providing him information about this "new" service being offered (I don't know what it is, and I don't care.) This is so reality-bending, my brain will break if I don't quickly move on....
2. This guy is INSTANTLY so taken by an "offer" which isn't even described in terms of conditions, price etc. that he whips out THE PHONE HE ALREADY HAS and calls his MOTHER. Worse, he tells these two women that he's calling his MOTHER. Which makes me almost want to go back and revisit my first issue with this stupid smoking pile of putrid dumb of an ad.
3. This guy is on the phone for all of FOUR SECONDS, but that was enough time for him to realize that he called the wrong number, the name of the guy he reached, AND that the guy he reached "sounded really excited" and he's "on his way here now." Um, excuse me, but I had to go chase down my brain, which had hopped out of my skull and was making a mad dash for the door. No, buddy. Just NO. You are using a cell phone which presumably has your mother's number saved in Contacts. Kind of makes it hard to "dial a wrong number." You did NOT have time to get a response from the guy you inexplicably accidentally called, let alone that the guy is "excited" and "on his way." Why you be lyin', bro?
4. Lily breaks the fourth wall in the most uncomfortable, awkward way I've ever seen in a tv commercial. She looks like she wants to scream "save me from my AT&T contract, NBC wants to sign me to a sitcom and if I do this much longer I'll be typecast out of existence!" She seriously looks like she's in pain. But compared to her...
5. Lily's Black FriendTM- who needed a chunk of her sales pitch to the doofus customer to be whitesplained by Lily- is even more awkward, giving a nervous "that's all we got, I have no idea what to do next" desperate shrug like she wants nothing more on Earth than to hear "cut" so she can step off the set and have herself a good, long cry. Like the one I have pretty much every time this commercial shows up on my tv, which is roughly 6 times an hour during football games.
This is sad even for Geico, the masters of the beaten-to-death ad campaign.
Remember those people who had a "clogging problem," and it turned out that it was their upstairs neighbors wearing clogs and dancing constantly? Remember how we were able to ignore the fact that their problem was not one that any insurance could handle, because we were so amused at the play on words?
And by "we," I mean, of course, "you," because you're all morons?
Remember those other people who had a "rat problem," and it turned out that the 80s rock group Ratt was hanging out in their kitchen? That made infinitely less sense, because-- well, it's their house, right? Can't they just kick Ratt out of it any time they want? Call the police, whatever? Oh, never mind- it didn't bother you, because Hey It's Ratt and they were popular back when I was young so it's all good!
(And again, by "I" I mean "you.")
Well, THIS family has a "fencing problem." Except, they don't for most of the ad. Their neighbors are into fencing. This is bizarre to the central characters in this commercial, and I don't know why. Their neighbors like to fence. That means they are playing with swords. They aren't dealing in stolen goods, and they aren't erecting fences on anyone else's property. I don't quite see how this is anyone's "problem," unless these people think that they have the right to police the harmless activities of their neighbors who, by the way, aren't asking for permission to f---ing FENCE.
Ah, but here's where it becomes a "problem" that actually CAN be solved, though not with Geico insurance: the fencing neighbors are suddenly right in their face, ON THEIR PATIO, IN THEIR DRIVEWAY, doing their fencing thing. That's when you call- no, not Geico- but the F--ING POLICE. Or at LEAST the Homeowner's Association. Because these jackasses are TRESPASSING. Maybe not quite as blatantly as Ratt, but they are STILL TRESPASSING. So why are you idiots just rolling your eyes and looking perplexed? Get on the phone to your local police or use your Second Amendment Freedoms and end your fencing problem, you morons!
Ok, rant over. Back to my thesis. Sure didn't take long for Geico to run out of hi-larious "problems" for people to deal with in these ads, did it? And it isn't at all surprising that, having run out of ideas, they are just going to keep plowing forward, is it?
This commercial, which runs for two minutes which feel like at least six, is the perfect example of a cute idea translating perfectly into a twenty or thirty second ad but instead dragged out and beaten until every ounce of charm has been drained. Seriously, it's one joke- the doofus with the idiot look on his face and zero taste in beer is a cardboard cutout because Illness That Shall Not Be Mentioned. The cardboard cutout gets up and-moves around, for some reason. The expression on the cutout never changes, of course, so the guy is doomed to be recalled looking like a clueless doof in search for crappy low-calorie beer.
And then the cutout leaves the stadium, goes down the street, gets on a bus (I guess, I seem to remember that, not watching it again) and does all this other stuff while I guess (judging from the YouTube Comments) half of America just loses control of its bowels with mirth or at the very least rushes to the internet to express admiration and appreciation for this Amazing Ad Should Have Debuted During the Super Bowl It's So Awesome.
In the end, the cutout shows up at the actual guy's house for Reasons. I don't know why and I don't want to think about it anymore, except that at this point I really wish the commercial had turned into a take-off on Us and the cardboard cutout had just brutally murdered the actual guy and taken his place. Now that would have been worthy of an appreciative comment. This meandering, padded two minutes of pointless crap? Not so much.
"Um, mom? Why did you just stick sour cream on my nose?"
"It's a really stupid tradition, but most traditions are. My grandmother smeared this crap on my mom's face, and she smeared it on my face, and we all thought it was idiotic but for some reason we keep doing it anyway, so here you go, some sour cream on your nose Because Reasons."
"Um, ok....but the bride and groom smashing cake into each other's faces is a stupid tradition too, but when I got married we didn't do that..."
"I know, and the family is still mumbling about it behind your back. They wonder if you were adopted."
