"If you owe the IRS $10,000 or more...."
First, you don't owe "the IRS" anything. You owe the American people $10,000. Which means you owe your neighbors, your community, your friends, because you haven't been paying your fair share. That "Freedom isn't Free" bumper sticker doesn't mean "Support the Troops By Putting a Bumper Sticker on Your Car and Voting Republican." It means that it costs money to keep a stable society which includes infrastructure going. And if you want to enjoy the benefits of that stable society, you have to pay your fair share. And you haven't been, so
Second, stop shaking your head at those pieces of paper on your coffee table in your Suburban palace. Shaking your head isn't going to make those pieces of paper- which I assume are friendly reminders that you live in a stable society and haven't paid your fair share- go away. Neither is some scammy bs "Tax Service" which paints the Internal Revenue Service as an Evil Monster trying to Victimize your poor, innocent, All You Wanted Was To Not Pay Taxes and Also Not Face Any Consequences Self.
Third, I don't care what the state of the economy is presently, and neither does this "service," because they use the same script whether we are in a recession, depression or boom times. No matter what year it is or what the unemployment rate is or where the stock market is at, these commercials are always bleating about "these uncertain times" and "the current economic downturn." Know why? Because people who owe taxes always think times are bad. It's like that old saw that a "Recession" is when your neighbor is out of work, and a "Depression" is when you are. These ads target people who are living on the margins (usually due to stupid decisions like overpaying for cars and houses because I Want It and I have a Right to have It Right Now) and figured they could just save some money by not paying their taxes. In other words, Stupid People who love to be told that their situation is Anyone's Fault But Theirs. Telling them "times are really tough right now, we understand" is going to get a response because it implies that "everyone" is in the same boat, never mind that the vast majority of Americans actually pay their fair share even if it means doing without because they haven't figured out that Responsibility is for Suckers.
Fourth, I hope all these people end up in jail. I have a right to feel that way- I pay my taxes. I pay my fair share. I don't live off others and I have zero respect for anyone who thinks paying taxes just isn't something smart people should have to do if they want to use that money for something else. I'm just weird that way.