It's just a dumb idea- no that's being too generous, more like a fleeting thought desperately scribbled on to paper seconds before the Big Pitch Meeting some ad agency flunky was supposed to spend weeks getting ready for but wisely decided that based on what he himself had been seeing on TV for the past several decades that he could just blurt out the most inane, trite, obvious crap and the mouth-breathing American Public would slop it up and beg for more.
And I guess it worked- I mean, just look at the comments here. If they aren't bots, I seriously fear for the future of my nation. But they've got to be bots, right? There's no way that there's THIS many people out there who were made to feel "proud to own a Toyota"* or who thought that this one-stupid-barely-a-joke garbage was anything more than slight-chuckle-if-I'm-already-drunk-at-this-point-in-the-Superbowl amusing. And as for the sad lickspittle who thought they'd throw in "I'm surprised that Harrison Ford didn't show up playing Indiana Jones LOL" to a predictable chorus of "OMG THATS SO CLEVER THAT WOULD HAVE BEEN EPIC" replies, I'd offer the suggestion that it's very likely the pathetic bottom-feeders who were actually paid to produce this thought of that (and realized it would have much more impact than a grizzled Tommy Lee Jones) but then also realized that Harrison Ford wouldn't do it for less than eight figures and decided to give up the notion.
Tommy Lee Jones? He was in Man of the House. He just wants people to know he's still around.
*almost as bad as the one woman who tells us she's proud to be a Jones. Um, why, exactly? Oh wait, I forgot: For my own sanity's sake, I've decided these are all bots.