As near as I can figure, the guy in this ad is the very last white person on the planet to become acquainted with the artwork on a can of Pringle's. And he's staring at it wondering if he'd have a shot at winning a settlement in a lawsuit against Kellogg's for Unauthorized Use of Likeness.
Personally, I'm more perplexed at the popularity of greasy pressed potato and rice flakes and corn starch stacked in an oily can, designed to be eaten quickly (before that anti-Capitalist Full Feeling can catch up to the very pro-Capitalist Dopamine centers of our brains.) Maybe it's all that salt? Only the evil chemists who developed this crap know for sure.