Wrapping up the year with more Hate from Tide

It only makes sense that in a year where Idiot Dad was the star of roughly one out of every three commercials, my final post of 2010 would feature Cool Facebook Friend Mom outwitting doofus puritan Out of It dad and winning even more Favorite Parent Points from Daughter.

In this episode, Doofus Dad has greasy hands (from doing those mechanical Things Guys Do on the weekend, no doubt.) He notices from the clothesline that his leggy teenage daughter has taken to wearing underwear in lieu of shorts and decides that since he has no say in anything that happens in his own home, the only chance he has of preventing his daughter from being the neighborhood slut for even one day is to ruin this article of clothing with his oily hands.

Well, Daughter quickly discovers the short shorts in the hamper, and presents them to Mother with a "why the fuck did you marry that dick and ruin my life" expression of unlimited disgust. In return she gets a "this is the work of your worthless choad father, all right, but don't worry- Mom fix" nod, and Mom/BFF gets to work repairing the "damage" dad did on Daughter's favorite accessory.

In no time at all, Daughter is back in style- which is to say, she's ready to hit the tennis court and attract guys like moth to a flame with her barely-shorts. Mom heartily approves her daughter's efforts to get laid ASAP, Dad is beaten, yay team.

Message received: All advertising agencies hate men. Especially dads. But nobody hates dads like Tide. Tide wants no misunderstandings with it's commercials- Mom is every kid's best friend. She's also every kid's ally against The Enemy, which is Dad. Dad isn't satisfied to be a clueless slob. He wants to cramp your style. He Doesn't Get It. Thank God Mom Does.

Thanks for the final serving of Hate before we ring in the new year, Tide. Looking forward to seeing what level of family-unfriendly loathing you manage to reach in 2011.

I kept waiting for the laugh track

Honestly, when I first saw this commercial, I thought I had accidentally switched to Comedy Central and was watching an old Saturday Night Live faux ad. I mean, how on Earth do you expect to sell people on the idea that making your own soda is something that A) you'd want to do, and B) is some kind of magical "Experience of a Lifetime?"

This ad reminds me of one of my favorite old Bob and Ray radio shows: The guys interview a man for a show called "I Did It Myself," who built a 200-mile pipeline connecting his basement in Upstate New York to the Atlantic Ocean so that he could draw natural sea water into a makeshift lab and make his own Iodine. The punchline is that it ends up costing the guy roughly $5000 a bottle to make the stuff, but hey, "I Did It Myself."

With the new SodaStream System, there's no more lugging those Impossible to Carry, Burdensome, Incredibly Heavy 2-Liter bottles of soda home from the store. Now all you need is an $80 SodaStream System to make your own soda at home. And it couldn't be easier- all you need is a replaceable gas canister (which is good for about sixty uses before it's exhausted) which attaches to the back of the machine. Fill the included plastic bottle with regular tap water and attach it to the front of the machine. Push down the button on the top two or three times to add carbonation to the water.

Now, remove the carbonated water from the machine. Pour a medicine-cup measure of thick, concentrated soda syrup (available God Knows Where, $4.95 each) into the bottle of carbonated water. Shake GENTLY for a few seconds. And BINGO, you've got a bottle of soda- and You Did It Yourself!!

Yes, yes, yes, this is an eco-friendly way to provide your entire family with the soda they want and (according to Americans Against Food Taxes) deserve. Except for those plastic bottles of syrup, of course. But seriously, is anyone really interested in going through all this trouble to make SODA- which is very cheap all made and placed in convenient, recyclable packages for your convenience already? I mean, at least ice cream makers allow you to experiment with different flavors, cut back on sugar, and might provide a nice little activity for you and the kiddies. But making SODA?

What's next? A kit for making our own lightbulbs at home? How about shoelaces? I'd like a machine that allows me to mix chemicals and make my own laundry soap- is that on the way?

At best, this looks like another stupid, pointless toy for upscale dickweeds with too much money to stick next to their Latte machines and Brewbots. Actually- at best, this is a very clever joke masquerading as an advertisement, and a great tribute to Bob and Ray.

After all- "An Experience of a Lifetime?" Really? That is one sad life!

A day I'll never get back, courtesy of the American Commuter Rail System

What's the point of even HAVING a blog if you can't give in to a sleep deprivation-induced rant now and then?

My sister’s house in Barre, 4:30 AM, December 27- my nephews head to Washington DC by car in a blizzard which is forecast to only get worse as they travel south- they are going to drive right into the center of the storm, Springfield, Massachusetts, in a car without snow tires. They are insane. I go back to sleep- I’m the smart one in the family. I have a train ticket, purchased months earlier. Suckers. They’ll probably end up spending the day at the Fabulous Comfort Inn of Brattleboro. I’ll be living the high life in business class, gulping down complimentary sodas and coffee and watching movies on my laptop and reading my Kindle in comfort.


Montpelier-Barre, 9:30 AM for a scheduled 9:42 departure: “the train may be an hour late, it may be on time, don’t know yet” says the hobo who apparently lives in the 8x8 ‘station.’.” (snicker, bemused grin: I believe the Bemused Grin is the Official Facial Expression of Amtrak Employees. If I had seen it one more time before the end of my trip, I would have ended up on the Early Morning News.)

The train arrived five minutes late.

Hartford, Connecticut: We arrive exactly on time despite traveling through white-out conditions. Very impressive. Oddly enough, when we reach Hartford, no one considered that upon changing engines, the tracks would need to be cleared of snow. So we are stuck here for two hours as two guys with shovels clear the tracks and two other guys “try to unfreeze the locking system.” At this point, I think it’s fair to remind everyone that we are in the closing days of 2010, not the freaking Gilded Age.

(It’s around this time that I notice that I am no longer getting power from the AC plug, but my computer is being drained of battery life. Nowhere in business class is there a working power outlet. IN BUSINESS CLASS.)

New York: 8 PM. We are still only slightly behind schedule, but here’s where it all goes to hell in a handbasket. We are at Penn Station for two and a half hours because....well, the ‘because’ all depends on which Bemused Amtrak Employee you happen to ask. One guy tells me it’s because there are problems with the switching system south of the city (this is confirmed by a text from my niece in Vermont.) Another guy tells me that it’s another engine problem, and this is confirmed by repeated (I mean every four minutes or so) explanations and apologies broadcast over the intercom– “we’ve got mechanics coming to Look at It, and they’ll determine what to do next...” Several times we are told that there are MAJOR DELAYS IN LEAVING NEW YORK CITY, in a tone which suggests that we should have known this already, never mind that the only alerts I got from obsessively checking online and calling Amtrak four times in the hours before boarding were that trains were cancelled between Boston and New York and south of Washington, DC. So exactly WHEN were we supposed to get this info about MAJOR DELAYS IN LEAVING NEW YORK? WHERE was this info? On the televisions Amtrak doesn’t provide? I mean, this announcement was in the same tone as a pilot declaring “I’ll just remind you that we are flying at VERY HIGH ALTITUDES today, keep that in mind....”

We even get a “I guess No News is Good News” announcement, which is totally mystifiying to me, maybe because I once spent 24 hours on an Amtrak train in Springfield Mass waiting for the East Coast Blackout of 2004 to clear up, and never once got any kind of status update at all (when I called Amtrak several days later to get information getting a refund, the operator actually acted surprised.) only to have to return to Barre and start the trip all over again a few days later (that’s right- in August of 2004 I spent 36 hours on an Amtrak train, only to end up right where I started. I'd like to see the kid in this commercial play-act THAT eventuality. )

Several Amtrak Employees of Uncertain Duties are sitting in the dining car, ignoring their piercingly loud walkie-talkies as they smirk and giggle and speak in code about engines “blowing up” and “working 195" and “delivering 36" and how the train we’re on may or may not move south of Philadelphia, assuming it ever leaves Penn Station. They have a lot of questions, but no answers- in fact, they think that the idea they should have answers is kind of silly, and they let you know it.

New Carrollton, MD, 2:30 AM- for the first time EVER, I fall asleep on an Amtrak train. Naturally, I’m only 30 minutes from my destination, so I’m in the middle of a dream when I’m suddenly shaken awake by the conductor, who is anxious that I get off the train as soon as it pulls into the station, so I can begin to wait for the subway system to reopen as quickly as possible, I guess.

Washington, DC, 3 AM: 16.5 hours after I got on the train in Montpelier, I get off at Union Station. The subways are of course closed down until 5:20, so there’s nothing to do but sit at Au bon Pain and type. There aren’t even any Hot Spots available. I do get one more bit of amusement in checking the “Arrivals” board- it tells me that my train has Arrived, and the Arrival time is 10:40 PM. What Amtrak lacks in Honesty it makes up with Chutzpah, I guess.

Washington DC, 4:15 AM: Finishing up my little missive here at Au bon Pain, only an hour and a half away from being able to take the train to Takoma Park, then wait for a bus to my house. Estimated total trip time, from sister’s house to mine: 22.5 hours.

(I flew to San Francisco once- I got on the plane at Newark, sat on the tarmac for an hour, then had to exit the plane and wait six hours for another flight when it was discovered that some jackass had attempted to flush a disposable diaper down the plane’s one toilet, rendering the plumbing system useless. The airline gave me a $200 voucher for a future flight and $25 worth of food vouchers to use at the airport while I waited. Know what I’ll get from Amtrak for all my inconvenience? A 6-page survey asking me what I most enjoyed about my trip, and what suggestions I have to make future experiences more enjoyable.)

(I took Amtrak once while in college. I met a beautiful girl from Uruguay with whom I shared my Walkman. She fell asleep leaning her head against my shoulder for a few hours. Before I got off at my station, we exchanged addresses, and we wrote to each other for several years, though we never met again. Naturally, THAT trip featured zero delays. Hell, we probably got in early.)

My nephews, by the way, got in at 4:30 PM. They only beat me by about 14 hours. But if they drank soda and coffee on the way down, they had to pay for it. Suckers.

(POSTSCRIPT: Standing on the freezing platform at Union Station, waiting for the first Red Line train of the day to take me to Takoma. Sign says "ARR TIME 13 MINUTES." The time counts down. When the Arrival Time hits Zero, the sign lights up "BOARDING." Except that the train doesn't stop- "NO PASSENGERS." And now the sign reads "ARR TIME 20 MINUTES." I didn't know that the saying "you can't go home again" was meant to be taken literally. It would make a decent slogan for rail service in this country though.)

Bringing back mostly bittersweet memories

I lived in Buffalo for four years back in the early-90s (yes, during the great Bills Win Everything Except the Super Bowl Dynasty) and I know a little about what Buffalo Wings are supposed to taste like. I first ate REAL Buffalo Wings at the Anchor Bar downtown, where the things were (allegedly) invented. I've eaten at Buffalo Wild Wings. Not terrible- but not Buffalo Wings. However, this isn't a food review column, so let's move on to the commercial....

When I was a "guest" at BWW, I watched a game while consuming my food and beer, and when the game was over, I left. I mean, I was there to eat food and watch the game on a big screen tv. Not to live, and not because I was trying to avoid anyone at home.

It never occurred to me that if I didn't leave on my own volition when the game was over, I'd be kicked out. I never heard anyone call "closing time" or "last call." My assumption upon leaving was that I was making a personal choice that enough was enough, fun is fun but I had papers to grade at home, or something else to do before the weekend came to a close.

But the people in this commercial seem truly anxious that if the game they are watching is allowed to end, they'll have to leave, and they "aren't ready to go yet." (They are obviously also not fans of either of the teams they are watching.) So they encourage the eager-to-please ref to fuck over one of the teams and make an atrocious, Overtime-inducing (and hopefully investigation-launching) call. Everyone in the restaurant cheers. Yay, bring another pitcher of Miller Lite and a platter of Not Buffalo Wings, and don't skimp on the celery!

This is all very stupid- and it gets even worse later, when the ref trips a player, preventing a game-ending touchdown- but it does kind of help explain some of the truly crappy calls I've seen in the NFL this season. And why the Steelers are still in contention for a playoff spot. Buffalo Wild Wings must be really popular in Western PA. Which is strange, because the people who live there could be eating REAL Buffalo Wings if they'd just take a quick drive to the shores of Lake Erie.

I'm guessing they aren't on their way to the MENSA meeting

Once again demonstrating why a cell phone with ultra-fast downloading capability has become a necessity, this commercial features four brain-dead choads carpooling to...work? Daycare? Therapy? The latest Jackass movie? They aren't talking (who talks anymore? Talking just distracts you from checking your phone, after all) which suggests to me that they are together by necessity, not by choice. Or, they've adopted the social skills of your average preteen who has also been handed a cell phone by their clueless, "please let's be Facebook friends" parents.

Anyway, three of them are interrupted by an incoming message, no doubt sent by someone who managed to talk the passengers into subscribing to his Twitter Account. Oddly enough, the driver is not interrupted- is there some special order you can attach to "Tweets" (God I hate this century) that will magically prevent them from creating distractions for people operating automobiles? If there is, I can only say that considering how many times I've seen people driving around with phones perched on their steering wheels, thumbs flying, giving an occasional glance at the world in between messages, the function isn't very popular.

The guy with the Superior Phone- hell, we might as well label him the Alpha Male in this day and age- releases the kind of high-pitched breathless laugh that Stephanie Miller would be proud of. We are left to use our imaginations to picture what absolute hi-LARIOUS joke or video was sent to this guy's wonderfully fast phone. Whatever, it's universally funny- because each of the other passengers laugh hysterically in turn as the joke/video finally arrives in their Not As Good phones.

So the message here is--- what, exactly? Yes, one guy got the joke a few seconds before the others. But all of the others DID ultimately get the joke. Was the first guy's life enhanced significantly because he got Squirrel Water Skiing OMIGOD This Is So Funy from YouTube a few moments before the others? Really?

I hate to say it, but I think the message is more like "there's a lot of worthless shit out there. And because you have a cell phone and lack the brain capacity to discriminate who you give the number to, you're going to be exposed to most of it. Might as well get it fast, and move on with your life as quickly as possible."

Or maybe it's "your phone doesn't distract you often enough. Here's another reason to do nothing but look at your phone. Don't think for a moment that you'll never get these seconds back. There will be plenty of time to think about that when you are on your death bed."

Either way, it's just another sad phone commercial. There's a lot of this going around. All we can do is take comfort in those cell phone radiation articles. I mean, there's got to be some redemption out there, somewhere, right?

A Dark Cloud hangs over this house- now all we need is a little lightning

There is so much hate in this commercial, and just in time for Christmas!

Our narrator is thoroughly frustrated at her inability to curse her friends, relatives and acquaintances with a "normal" family portrait of her disgusting jackass family. Daughter is texting (can't do anything about that now, can we?) while a brother ("Hunter"- don't get me started) is attempting to jam a Transformer (product placement inside a commercial for an unrelated item!) into the ear of his brother ("Cody"- again...)-- so this family is either off it's ADD meds, or it's made up entirely of insufferable jerks. Take your pick.

Well, discipline is out in this family (if, in fact, it was ever in) so instead of trying to get her worthless lump of a husband (this guy is bad even compared to other tv dads) and spoiled rotten shithead kids to behave just long enough to snap a photo which is designed to convince the world that this is an actual functioning family unit, Narrator Mom is going to use modern technology to photo shop all that ugly, nasty reality away. Cell phone surgically attached to worthless teen removed. Toy/Weapon blanked out. Smiles pasted on.

Ah, that's better- it's got nothing to do with this woman's actual family, but it's presentable, and that's the whole point. Stable. Happy. Normal. Keeping up appearances, THAT'S what's important.

And here's the truly hideous punchline- "Windows gave me the family nature never could." She doesn't just tell us- she says it loud enough for the family to hear, and they bend their heads in shame (at least, most of them do. Daughter is just back to her texting.)

Most commercials just leave me bemused and a little bewildered. This one just makes me angry. Are there really families out there like this? Why the hell would anyone want to see a photo of these people? How many Facebook friends does this loathsome pile of excrement have?

Hell, I could have spend this entire rant on that fucking daughter- you can't get her to stop texting for a family photo? Really? Who's paying the monthly bill, mom?

Instead, I'll end with my favorite line of the whole ad- "Finally, a photo I can show without ridicule." First, who the hell asked you for a photo? Second, are you such a sad, dim bulb that you don't realize how PATHETIC it is that you have to perform electronic surgery on a FAMILY PHOTO? Third, how did you ever manage to get pictures of these people smiling at all- where they drugged?

And finally- you really think that there's nothing to ridicule in this photo? What about the matching plaid shirts and white pants?

Awesome attire for when you watch two other teams in the Superbowl this year, Saints fans!

1. "There's nobody else like you"- um, unless you insist on joining the crowd and dressing like everyone else. Then there are a lot of people just like you- mindless, witless followers.

2. The song "Personality" sure as hell doesn't fit in this ad. If you think that wearing a shirt "personalized" to read "Summer Brees," "Daddy Brees," "Cool Brees" (I've seen at least half a dozen of those in the last year, and I don't live anywhere NEAR New Orleans), etc. shows off your "personality," well, I feel really sorry for you. All it does is show the world your level of wittiness. And it's not a pretty sight.

3. Anyone else play on that team? Oh sure, but they don't have this awesome last name that allows the "clever" puns to write themselves!

4. Congratulations, Nfl.com shop. You've made it fashionable to root against the Saints with this ad. Or at least, to root against Saints fans.