The woman in this ad is feeling immense guilt every morning because she has to leave a loved one behind as she goes off to work to make a living. Because it's 2021, the loved one she's leaving behind is a dog (if this ad was set in the 1980s, she'd be shown dropping a kid off at daycare with a sad "sorry" because she'd be burying us with Working Mommy Guilt. We don't do that anymore. We leave that to the MLM huns on Facebook who want us to sell doTerra, Young Living, LuLaRoe or any of the other 2000 pyramid scheme work-from-home-and-stop-abandoning-your-child-to-strangers BS crap out there.)
This woman is miserable because she has a crappy job which appears to us to be crappy only because she's lousy at it and because she doesn't like her coworkers (or, just one coworker who manages to do his job while having fun, the scum) and is thinking about her stupid dog all day instead of doing that job. Plus, her stupid job has a stupid coffee machine which messes up her clothes, and it also makes her get up early every morning the poor baby. Did I mention that it also requires her to leave her Suburban Mansion and her precious freaking dog behind?
So she decides that it's time to quit and start own business. In the 1980s, she'd be running a daycare center out of her home. Because it's 2021, she's going to be converting her house into a pet grooming center, and f--k you neighbors who thought there were zoning laws, get ready to see a lot of traffic and a lot fewer parking spaces on your street because the lazy idiot woman who obsesses over her dog got sick of actually working and decided she could replace the $75,000 per year career which allowed her to finance that house with an in-home pet-grooming "business" which, if she's really, really fortunate, might bring in one-third that amount. Sure she'll be in constant danger of not making her mortgage, but hey at least she gets to sleep in and be with her dog.
So this woman makes the great decision to trade in what was obviously a good-paying job for a stay-at-home business because....she wants more time with her dog, and she couldn't bring herself to use noise-cancelling headphones so she wouldn't be distracted by that one jerk at work. Oh, and because she couldn't bring a thermos of coffee to the office with her or go out for Starbucks like every one of her Awful Coworkers did. Good news and bad news, Stupid Woman: the good news is that yes, you get to spend more time with that dog for however many years it has left (hint: you're going to bury it, not the other way around, and you'll still have that small business loan and mortgage to pay after the main reason you made this stupid financial decision is gone.) Bad news: if you are successful, all the traffic and parking and barking will make you the absolute pariah of the neighborhood, and if you aren't successful, well, as long as you are home, I have a great Opportunity Available This Week Only DM Me For More Information You Would Totally Kill At This Biz Hon!